Publishing a book: Part 3 – Self-publishing an e-book

For the past two weeks, I have been discussing publishing your own book. The first week I covered traditional publishing and what steps you would need to become published through a book publishing house.

Last week, I discussed the options of self-publishing a physical copy of your book. This week I want to focus on the steps to publish an electronic book (e-book).

Of course step number one is to have a well-written novel. I am assuming any editing or polishing has already been done at this stage, and you are ready to publish.

Cover

HILL_KILLING_DEPTHSOne of the most important aspects of selling your book is to have a good, eye-catching cover. Even though this will be online instead of a brick-and-mortar store, many readers select their books based on appeal.

While some authors are skilled enough to design their own cover, I would highly recommend that you have a professional do it. And go to one that is going to custom design a cover for your book rather than just one that will take a stock cover and add your name and title.

Book Blurb

Just like paperbacks have descriptions on the back cover, your e-book will need an enticing blurb. This is the second most important aspect after the cover. Your cool, awesome cover made the reader click on your book link. Now it is up to the book blurb to seal the deal.

Please take a lot of time when writing the blurb. Don’t just jot down something quickly. Go read book blurbs and decide what works. After you write yours, polish it just like you did your novel. It needs to shine!

Content

There is much more to having a novel than just the story. You need front matter (cover page, copyright page and perhaps a table of contents or dedication page) as well as the back matter (a biography and list of other books you have written and perhaps even an excerpt of another book).

Formatting

This is one of the trickiest parts of preparing your novel for publication. Both Amazon and Smashwords (e-book distributors) offer steps to format your book for their publication. My suggestion would be to follow Smashword’s steps first. It clears out many of the problems that you didn’t even know existed. If you aren’t completely savvy in the ways of computers, please elicit or hire help for this step. Formatting effects how your novel appears on e-book readers so it is an important step in allowing readers to enjoy your writing.

Distribution

Once you have a properly formatted book, you are ready to self-publish it. And to begin, you should start with the largest e-book retailer out there – Amazon.

Kindle Direct Publishing is Amazon’s platform for self-publishers. They offer step-by-step instructions on offering your book on their website. You have the choice of either 35% or 70% royalties based on the selling price of your e-book. If you approve it, your book will be sold in all markets from the UK to Japan and Italy as well as the United States and Canada. They also offer a program called KDP Select which where you exclusively allow them to publish your book. It is up to you to decide if being only found in the largest e-book retailer will benefit you more than having your book available at ALL e-book retailers. (You can opt to do KDP Select for a limited time.)

Smashwords offers a way to publish your work with many distributors from Amazon to Barnes & Noble and iTunes and many other retailers. It can save you time from having to do each distributor individually though since you are paid through Smashwords instead of directly from the other retailers there is a slight lag in payment processing. (I use Smashwords for all the retailers except for Amazon.)

As I said earlier, Smashwords had the best walk through in getting your manuscript ready for publication. It strips down most of the formatting and ensures that your novel will look good on multiple e-readers. And I love that you only have to do this once to show up on several major e-book retailers’ websites.

Once you have completed all these steps, you are a published author! With that begins the fun of marketing your books.

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