Your book is done and out there for the world to find, read, and love. Of course, no reader (beyond friends and family) will find it without some marketing. One of the best – and typically free – way to market your book is on social media. Maintaining a presence on social media these days is a must for any writer.
Social Media Options
Facebook is one of the largest social media platforms and is widely used across all demographics. Instead of adding friends to your personal page, your best bet is to create an Author page. You can also create or join an author group as a way of networking.
Twitter is one of the most watched platforms. From presidential politics to celebrity gossip, Twitter is the place to be. This is a great place to build a following as many Twitter users will follow you if you follow them.
Instagram focuses on pictures and video sharing. You can share creative pictures of your work or other things that inspire you that allow readers to know you more.
Goodreads is a social media platform designed for writers. It exists to connect authors and their readers. Most of those on Goodreads are readers. Their reviews and lists can help deliver exposure for new and budding authors.
Pinterest is the least time consuming of the social media (as a form of advertising that is. Users on the other hand can spend hours looking at the items pinned on different pages.) People don’t expect you to reply or talk to them. You can just post your pins and let the program’s algorithm take care of the rest.
With this many social media options, you could spend a lot of time keeping up with them – time that you could better spend writing your next novel. It is true that social media can take up a lot of time, so my suggestion is to only pick one or two. Focus on the ones that appeal to you. If you hate Facebook, don’t join Facebook. If you don’t understand Instagram than pick one of the other social media options. You won’t have the time to be everywhere. You should be writing instead of maintaining all these accounts.
How to effectively use social media?
- Post regularly.
- Post about topics that aren’t all about your writing or your books. You want readers (or potential readers) to see you are a human just like them. Being relatable can boost sales of your books.
- Interact with your readers. Don’t be afraid to ask questions, respond to comments and connect with your readers in a meaningful way.