This post is the fifty-eighth post in a series about writing a novel. You can check out the list of past topics at the end of this post.
One way to increase sales of your books and increase your fan base is to offer your books as a bundle, or if you wrote a series to offer them in a boxed set. This applies no matter if you published a print or e-book version of your novel.
An e-book bundle or box set is simply multiple books offered together. It is one download and payment for a reader followed by hours of enjoyment. This ensures readers of a se
ries can read each story in order (and immediately). And usually because the books are offered at a lower price than buying them individually, book lovers are getting a bargain. And who doesn’t love a bargain?
It cost you, the author, next to nothing to offer your e-books as a box set or bundle. You simply create a file with all the books and then create a picture of a virtual box, and add it to your usual distributor websites with an appropriate blurb and price.
Box Set – One Author
You don’t have to have written a trilogy or series to have a box set. You can make a bundle out of any of your novels. This especially works well if they have a similar theme (small-town romances) or are the same genre (mysteries).
Box Set – Multiple Authors
It just doesn’t have to be your novels in a box set. You can get authors which write in the same genre together. Or you can have all women authors but different genres. Or perhaps there is something else that ties your novels together such as they are all second-chance romances or all have a dog as a character.
These multi-author sets bring readers entire new worlds in one convenient package. It is just a matter of getting some other authors to go in with you on a set. You will then have to work out how you will promote it and how profit will be distributed, but these are small issues compared to the amount of exposure it can bring you as an author.
I would say that most authors had artwork that looked like a box set – sort of 3D looking where you have a front and then see the spines of the other books. (See my box set image at top of post.) Or if you have a four-book set, you could lay them out like the set by Kristen James on the right.
Smashwords would not accept a 3D image so I had to create this one to be in their Premier catalog.
Readers typically expect some sort of price discount if they buy a box set or bundle. Basically, plan to knock off several dollars off what it would cost if they bought the books individually. On my box set for my trilogy, I reduced the price by $1 per book. So Summoned costs $2.99 (as do Quietus and Destiny), but you can get the box set for $5.99.
No matter how you do it – your books, your series, a collection of books from various authors – a box set or bundle is an excellent sales tool that every author with more than one book to their name should consider.
#45 – Pricing your e-book
#50 – Marketing your E-book