This post is the fifty-first post in a series about writing a novel. You can check out the list of past topics at the end of this post.
The stories about authors who succeeded without any marketing are rare. Most books, even the really good ones, will become lost in the jumble of the millions of other available titles unless something is done to make them stand out, to make them become discoverable to their target audience.
This is one thing that many authors don’t take the time to find – their target audience. It does no good to spend all your time and marketing effort to try to sell your book to EVERYONE.
First off, EVERYONE doesn’t buy books. And then the ones that do have their own interests and tastes. There usually is no use trying to sell a techno-thriller to someone who enjoys romances or a historical novel to someone who reads futuristic sci-fi adventures. No book will appeal to EVERYONE.
The key question to ask yourself is “Who is going to buy my book when they are bombarded with all those other books?”
If you can answer that question, you will know where to spend your marketing efforts. If not, you need to take some time to figure out what makes your book unique. Is there something special about your character? Do they love cats or surfing? Identifying what makes your character special can provide a powerful “hook” that resonates with a prospective book buyer. Also look at where your book takes place. You might be able to build a promotion based on that location.
When looking at your book, the more relevant your book is to a specific audience, the more connected you will be with them. Think of this as an inverted triangle. At the top is the broad topic (such as the genre), and as you get to the tip of the triangle, you get more specific to who is interested in that genre would read your book. You may be able to narrow your target audience down by age, gender, income level or even their viewpoints on religion or politics. (Don’t be worried if you can’t get this detailed.)
Basically, you have two target audiences: the General Target Audience (people who would be interested in your fiction as a whole) and your Specific Target Audience for each book (people who would be interested in that particular book).
Here are some tips to finding your target market.
1.) Genre – This is the easiest one, but don’t be too general. You need to look at the subcategories of the genre. You can’t simply say your novel is a romance or fantasy and be done with it. It is important to know the sub genre as not every reader reads every sub genre of romance or fantasy.
2.) Setting – If your story takes place in a real, recognizable place, the regional color you add can get the book into local book stores and gift shops.
3.) Theme – Think about who might resonate with the life lesson your novel teaches. If you are writing about single motherhood, you might find mom-bloggers with similar interests to be your ally.
4.) Problem – If you are dealing with a real problem – autism, cancer, alcoholism, you might connect with readers facing those same issues.
5.) Character – Your protagonist might represent your target market. Are they a surfer, a college student or a cat lover? Your character may belong to a professional, social or ethnic group that will appeal to your reader.
6.) You, the Author – If you bring a certain knowledge to your book (say as an attorney or doctor writing a legal or medical thriller), you might look at your own affiliations for marketing ideas.
Finding the right target audience for your book can be the difference between excited readers and sales versus a bunch of disappointment and wasted effort trying to sell your book to people who don’t want to buy it and never will.
If you know your target market, you can speak directly to the people who already want your book. This saves you time, energy and money on advertising. When you speak to your target market, you don’t have to really “sell” your book. You only need to let them know your book exists, and they will be ready to buy it.
#1 – Deciding to write a novel – Writing Myths
#2 – Three areas to develop before starting to write a novel
#3 – Finding a Story Idea and How to Know if it “good enough”
#4 – Developing Characters for your Novel
#5 – Major characters? Minor Characters? Where does everyone fit in?
#6 – Developing the Setting for your Novel
#7 – The importance of developing conflict in your novel plot
#8 – To Outline or not to outline
#9 – The importance of a story arc
#10 – The importance of tension and pace
#11 – Prologue and opening scenes
#12 – Beginning and ending scenes in a novel
#13 – The importance of dialogue…and a few tips on how to write it
#14 – Using Internal Dialogue in your novel
#15 – More dialogue tips and help with dialogue tags
#16 – Knowing and incorporating back story into your novel
#17 – Hinting at what is to come with foreshadowing
#18 – Tips for writing different scenes in your novel
#19 – Dealing with Writer’s Block
#20 – Killing a Character in your Novel
#21 – Keeping things realistic in your novel
#22 – Establishing Writing Goals and Developing Good Writing Habits
#23 – Using the five senses and passive voice in your novel
#24 – The benefit of research in fiction writing
#25 – Novella or Novel, Trilogy or Series – decisions for writers
#26 – Avoiding Plot and Character Clichés
#27 – Novel Writing – Endings and Epilogues
#28 – Fantasy Novel Writing – World Building, Dragons, Magic and More
#29 – Finishing your First Draft
#30 – Your Second Draft and Beyond
#31 – Picking Stronger Words and Watching out for Homonyms
#32 – Omitting unnecessary words in your novel
#33 – Beta Reader, Proofreaders and Copy Editors
#34 – Knowing your grammar or at least using a grammar checking program
#35 – Using a Revision Outline during your Novel Editing
#36 – Editing Techniques: Taking a Break and Reading Aloud
#37 – Publishing Options for your book
#38 – Self-publishing an ebook decisions
#39 – Picking Your Book Title and Your Pen Name
#40 – Investing in an eye-catching book cover
#41 – Writing an awesome book blurb
#42 – Deciding on Front Matter for your novel
#43 – Deciding on Back Matter for your novel
#44 – Formatting your eBook for publication
#45 – Pricing your e-book
#46 – Selecting Categories and Keywords to improve your Novel’s visibility
#47 – Book Promotions: Cover Reveal and Pre-Orders
#48 – Publishing your novel with Amazon and KDP Select
#49 – Publishing your e-book with Smashwords or Draft2Digital
#50 – Marketing your E-book