This post is the sixty-fifth post in a series about writing a novel. You can check out the list of past topics at the end of this post.
You can’t write a book and expect it to become an instant best-seller. It takes time and effort before most authors make consistent sells. And the only way to do that is to market yourself and your books.
Your newly published novel is out there, jumbled up with millions of other available titles. You must do something to make your book stand out and become discoverable by your target audience. But how much marketing do you need to do and how much time do you spend working on your next masterpiece?
The amount and type of marketing is dependent on each individual author/book. There simply is no one-size-fits-all plan for marketing.
If you are a new author, the best advice I can give to simply keep writing. By having multiple books, you increase your credence as an author. With each published book, you broaden your appeal and add credibility to your name. There are many readers who scoop up every title an author has written previously if they like your book. I know one author that said it took until her eighth book before she had established enough of a following to really take off and need less marketing.
Notice that I said LESS marketing. I don’t think there is any author that gets away with NO marketing. Even the big names like John Grisham and Stephen King have some marketing done for them if only to announce their latest release.
Many self-published authors do not have a team of marketing strategists behind them. If you can afford to hire someone, it will free up your time for writing, but most new authors don’t have that option, and many have a very small advertising budget.
Of course, the best tip for any author is to write a good book. Good word of mouth is the best advertising.
But I think one of the biggest problems that I and many other authors fail to do is establish a marketing plan. Many authors don’t even figure out who their target audience is. You need to find who will be interested in your book and then target that market.
But no matter how you market your book, remember – marketing takes time. Not just the time to do it but the time to see results. Your ad this week may not cause a spike in sales, but that doesn’t mean it didn’t work. People often need to see something – a new author, a new book – multiple times before they take the time to investigate to see if they want to know more or perhaps even buy the book.
You must continually market to be successful. Remember that this is a marathon and not a sprint. You need to be in it for the long haul. You need to be a relentless self-promoter. Unfortunately, many people don’t have the time for that. But anything you do whether it is something daily or just something once a week will help.
It ends up being a personal decision on how much time you spend on marketing. But know that every minute you spend marketing isn’t just about increasing sales. It is about building brand awareness. That brand is you, the author. So, unless you are independently wealthy and can spend all your time writing, you will need to schedule some marketing time to let the masses know about your book. The key is not to spend too much time on marketing that you have no time for writing your next book.
#45 – Pricing your e-book
#50 – Marketing your E-book