Cover Reveal as a Marketing Tool

So you have written a book and are in the process of editing it. In just a few months, it will be out there for the world to buy. But before you publish your book, you will want to create a buzz about your upcoming release. That is where a cover reveal comes into play.

A cover reveal is exactly what the name implies. It is simply letting readers see the cover of your new book BEFORE the book is published. It is a great way to promote interest in the book and remind your readers that something new is coming.

Great covers spark interest in your work. That is why there are so many posts about creating a professional, eye-catching book cover. The cover is the first thing readers see and often where they decide if your book is worth their time to even read the book description.

So in a cover reveal, you are hoping to build anticipation. You want to make the reader curious about the story. And hopefully make them eager to buy it when it comes out or is available for pre-order.

There are many websites that will help you set up a cover reveal by scheduling other bloggers to post your new cover, blurb and bio on their sites. Most promos range from about $40-$60.

Of course, you can do the work yourself by contacting bloggers you know or posting on message boards looking for bloggers to host you. Only you can decide if the price of paying someone else to do it – someone with possibly good connections – is worth it.

I have only done one Cover Reveal. It was for my last novel, The Heir to Alexandria. I only posted the reveal on my own blog, but I do belong to a great group of Tribber members who tweeted out notices about the reveal.

Remember, readers have to see your book many times before they buy it. A cover reveal gives you an early start of getting in front of potential readers and creating hype. Even if you don’t have a publication date, you can do a reveal.

Now whether my own reveal built in any anticipation, I don’t know. But there is no such thing as too much promotion so it was worth it, and I will do it again with my next book.