If you have been in any major store in the United States for the past few weeks, you have seen the Halloween decorations up. And you know what that means…Christmas decorations will soon be following.
Yes, it is now the time to start thinking about promoting your books for the holidays!
I scoured the Internet for ideas about holiday promotions and there weren’t many.
Several sites suggested hosting holiday book signings or to offer your book at a discount during Cyber Monday.
If you do have a physical book to sell, you can of course promote it as a great gift, but I don’t have a physical book. My novels are all offered as e-books. While I know people can gift e-books, I am not expecting my novels to be under anyone’s Christmas tree this season.
Another option that takes a little more planning is to write a Christmas novella or short story. Many authors have published shorter works that have a Christmas theme or setting, and they sell well each holiday season. If you are writing a series, perhaps you can take some of your characters and write them their own holiday story. If you are going to do a holiday story, publish it in November and then make sure you advertise it well to get it in the hands of those holiday readers. (More on this subject in two weeks.)
Instead of trying to find readers before the holidays, sometimes it is easier to approach the new owners of Kindles, Nooks and other e-readers or tablets. And there are quite a few others out there with gift cards waiting to fill up their e-readers.
Of course, the trick is to reach those new readers and let them know about your book sale. As with any promotion, you need to know how to reach the readers of your genre.
Another idea is to create a bundle or box set of books and offer them at a reduced price. Or perhaps get a few indie authors together and offer some of your books as a bundle. (I wrote about box sets last week. If you missed the post, check it out here.)
No matter how you plan to do some holiday promoting, just make sure you take advantage of this book-buying season.