Pricing your e-book

This post is the forty-fifth in a series about writing a novel. You can check out the list of past topics at the end of this post.

Your novel is written and formatted. You have a cover and the book blurb written. But before you can upload your book to whatever e-book retailer you choose, there are a few more things you need to decide. The first is price (today’s post) and then there is genre and keywords (next week’s post).

You have spent months, even years, toiling over this book. You, of course, think it is worth just as much as any New York bestseller. The problem is you aren’t Stephen King or John Grisham. No one – or very few people – recognizes your name.

While bestsellers can sell for $10-18 (prices based on hard cover and paperbacks NY Times Bestsellers on Amazon), should you expect your book to sell for the same amount? To be quite honest with you the answer is no. Yes, your novel may be well-written, but people don’t know you, and many will not be willing to shell out that type of money for a novel by an unknown.

You are free to price your book however you desire. If you feel your e-book should be priced comparably to a best-selling hard cover, go right ahead. But realize that many readers may not share your opinion, and your sales will reflect that.

A lot of authors, myself included, price their books at $2.99 since this allows them the higher royalty rate on Amazon but is still low enough to entice readers to give an unknown author a chance. Some authors price their novels $4.99 or higher. However, I will say as a reader myself, I rarely spend that on a well-known author, so I am not spending that on someone I have never heard of and may not like.

And of course, some people try 99 cents because at that rate people might be willing to try your book on a lark. As a reader, worst-case scenario you are out a buck and some time. Of course, there are some readers like my mom who never pay for a book because so many authors offer free books. (See below.)

When deciding on the price of your book, you should consider the book’s length. Is it a 10,000-word short story? A 30,000-word novella? Or a 100,000+ word novel?

Now you can come up with your own pricing but in my opinion, you should consider the amounts below.

Short Stories – 99 cents – as a reader I can’t imagine paying more for anything under 15,000 words.

Novels – $2.99 – $4.99 (If you are an unknown, I would aim for the lower end.)

In the end, we have to experiment and see what the market will bear. For an established author with a league of fans, a higher price may be fine. However, for a new author, without any fans, even getting $2.99 for a novel may be hard. Thankfully, changing the price of your novels takes just a few seconds so you can try out different rates to see what works for you.

***Also note that Amazon does have List Price Requirements for minimums (and maximums) of what you required to set. Check out their list here.

A note about Free Book Promotions

We will be covering this later, but since we are talking about pricing I wanted to quickly address if you should offer your book for free – whether it is when it comes out, on a promotion or to make it permanently free.

Well, that depends…

If you are a new author and this is your first book, I would say no, do not offer your book for free. If you have other published books, then you may want to consider it. Remember the long answer comes later. But either way, I don’t suggest you start your book out for free.

Previous topics

#1 – Deciding to write a novel – Writing Myths

#2 – Three areas to develop before starting to write a novel

#3 – Finding a Story Idea and How to Know if it “good enough”

#4 – Developing Characters for your Novel

#5 – Major characters? Minor Characters? Where does everyone fit in?

#6 – Developing the Setting for your Novel

#7 – The importance of developing conflict in your novel plot

#8 – To Outline or not to outline 

#9 – The importance of a story arc

#10 – The importance of tension and pace

#11 – Prologue and opening scenes

#12 – Beginning and ending scenes in a novel

#13 – The importance of dialogue…and a few tips on how to write it

#14 – Using Internal Dialogue in your novel

#15 – More dialogue tips and help with dialogue tags

#16 – Knowing and incorporating back story into your novel

#17 – Hinting at what is to come with foreshadowing

#18 – Tips for writing different scenes in your novel

#19 – Dealing with Writer’s Block

#20 – Killing a Character in your Novel

#21 – Keeping things realistic in your novel

#22 – Establishing Writing Goals and Developing Good Writing Habits

#23 – Using the five senses and passive voice in your novel

#24 – The benefit of research in fiction writing

#25 – Novella or Novel, Trilogy or Series – decisions for writers

#26 – Avoiding Plot and Character Clichés

#27 – Novel Writing – Endings and Epilogues

#28 – Fantasy Novel Writing – World Building, Dragons, Magic and More

#29 – Finishing your First Draft

#30 – Your Second Draft and Beyond

#31 – Picking Stronger Words and Watching out for Homonyms

#32 – Omitting unnecessary words in your novel

#33 – Beta Reader, Proofreaders and Copy Editors

#34 – Knowing your grammar or at least using a grammar checking program

#35 – Using a Revision Outline during your Novel Editing

#36 – Editing Techniques: Taking a Break and Reading Aloud

#37 – Publishing Options for your book

#38 – Self-publishing an ebook decisions

#39 – Picking Your Book Title and Your Pen Name

#40 – Investing in an eye-catching book cover

#41 – Writing an awesome book blurb

#42 – Deciding on Front Matter for your novel

#43 – Deciding on Back Matter for your novel

#44 – Formatting your eBook for publication

Holiday Sale – #Free or reduced #fantasy books

Welcome all you new e-readers out there. I hope many of you received a Kindle, Nook, iPad or Sony e-reader this holiday season. As my present to all the new e-reader owners, you can get two of my books for FREE! Or get my trilogy for just $2.99! 

Please use the coupon codes on the Smashwords website where you can download these stories in whichever e-book format you need. All coupons are good thru December 31st. Enjoy!

The SearchTHE SEARCH – a fantasy short story

For over a thousand years, telepathic cats known as STACs have faithfully searched for those with power over the elements looking for the one foretold to save the Land. None have questioned their duty to fulfill this ancient task.

But when Tosh’s latest charge is murdered because of his Elemental powers, Tosh considers abandoning The Search. Will a glimpse of the future destruction be enough to change his mind?

FREE -No coupon needed  Smashwords   Barnes & Noble   Kobo Books

SummonedFINALSUMMONED: Book 1 of The Elemental

At the age of four, Lina discovered she could start fires with a mere thought – a trait which had died out long ago. Cautioned by her telepathic cat, Tosh, she kept this Elemental power a secret to avoid being an outcast. That was easy to do growing up in the remote grasslands of Zena.

Now as an adult, she had no plans to leave her beloved homeland. So when a strange urge compels her to travel north to an unknown destination, Lina resists this unnatural feeling. But her plans to stay in Zena are taken out of her control when she is kidnapped by gypsies and wakes in a foreign land. The desire to travel north is as strong as ever. She fears she will have no choice but to give into the compulsion. When a raging fire prevents her return home, she realizes she must find out once and for all what or who is summoning her.

On her journey, Lina befriends an odd assortment of allies. Together they battle mystical creatures and unnatural forces despite the fact that such magic had died out over 800 years ago. Lina reluctantly begins to use her innate Elemental power as she becomes more certain that someone is using magic against her. When she discovers the shocking truth, it will change her life in ways she could never imagine.

FREE – Smashwords Coupon Code: KH73U 

THE ELEMENTAL TRILOGY 

box setGet all three books in the trilogy for one low price. The adventure begins in Summoned (see description above). Lina’s story continues in Quietus and concludes in Destiny.

Quietus:

In the shadow of Ben Dar fortress, Lina learned she was the center of a thousand-year-old prophecy claiming the rebirth of the Elementals – an ancient race dedicated to caring for the Land.

Now Lina and those with traces of Elemental power train in the mountains of South Point in the hopes that they can defeat this unknown danger to the Land. Will her powers be enough to stop the destruction of her homeland?

Destiny: 

Destroying Quietus should have stopped the destruction to the Land. But it hadn’t. Slowly, the barren areas continue to grow destroying everything in their path. None of Lina’s Elemental powers can repair the damage while the Land remains contaminated by magic.
But there is an ancient scepter created by a Learner that may lift this magical barrier. Before Lina can claim it, the scepter is stolen. Now Lina and Val must race to find the scepter and end the destruction to the Land once and for all.

Reduced Price – NOW $2.99 – Smashwords Coupon Code: SL92A

In honor of my birthday – Fantasy Book Sale

My birthday is this week and I thought I would give you, the reader, a present to celebrate.

For one week, I am offering my fantasy trilogy for just $2.99! That is right – you can get all three books for the price of one book!

If you are a cat-lover, I also suggest checking out The Search, which features Tosh, a telepathic cat from my trilogy. You can get this fantasy short story for only 99 cents on Amazon.

But I will let you in on a secret – you can get The Search from Barnes & Noble, the Kobo Store, or Smashwords – where it is available in all e-book formats – for FREE! That’s right. It is FREE every day!

So for just $2.99 this week you can get FOUR fantasy stories. (Sale ends Tuesday, Sept. 16)

Enjoy!

The Elemental trilogy

Amazon                Smashwords (Coupon Code: HN44P)

box set

Summoned:

Lina was born with the power to start fires with a mere thought – a trait which died out long ago. She had no plans to leave her beloved homeland. Then gypsies kidnap her and take her to a foreign land. There a strong urge compels her to travel north.

On her journey, she reluctantly uses her innate Elemental powers as she battles mystical creatures that have not existed for 800 years. When she discovers the shocking truth behind the calling, it will change her life in ways she could never imagine.

Quietus:

In the shadow of Ben Dar fortress, Lina learned she was the center of a thousand-year-old prophecy claiming the rebirth of the Elementals – an ancient race dedicated to caring for the Land.

Now Lina and those with traces of Elemental power train in the mountains of South Point in the hopes that they can defeat this unknown danger to the Land. Will her powers be enough to stop the destruction of her homeland?

Destiny: 

Destroying Quietus should have stopped the destruction to the Land. But it hadn’t. Slowly, the barren areas continue to grow destroying everything in their path. None of Lina’s Elemental powers can repair the damage while the Land remains contaminated by magic.
But there is an ancient scepter created by a Learner that may lift this magical barrier. Before Lina can claim it, the scepter is stolen. Now Lina and Val must race to find the scepter and end the destruction to the Land once and for all.

The SearchThe Search

For over a thousand years, telepathic cats known as STACs have faithfully searched for those with power over the elements looking for the one foretold to save the Land. None have questioned their duty to fulfill this ancient task.

But when Tosh’s latest charge is murdered because of his Elemental powers, Tosh considers abandoning The Search. Will a glimpse of the future destruction be enough to change his mind?

Amazon                 Barnes & Noble               Kobo Store        Smashword  (every ebook format)