Book Promotions: Cover Reveal and Pre-Orders

This post is the forty-seventh in a series about writing a novel. You can check out the list of past topics at the end of this post.

As you are preparing to publish your novel, here are two book promotions that you might want to consider. Both of these are done BEFORE you publish your novel to help build excitement for your book release.

Cover Reveal

A cover reveal is exactly what the name implies. It is simply letting readers see the cover of your new book BEFORE the book is published. It is a great way to promote interest in the book and remind your readers (or potential readers for you newbies) that something new is coming.

Great covers spark interest in your work. That is why there are so many posts about creating a professional, eye-catching book cover. The cover is the first thing readers see and often where they decide if your book is worth their time to even read the book description.

With a cover reveal, you are hoping to build anticipation. You want to make the reader curious about the story. And hopefully make them eager to buy it when it comes out or is available for pre-order.

There are many websites that will help you set up a cover reveal by scheduling other bloggers to post your new cover, blurb and bio on their sites. Most promos range from about $40-$60.

Of course, you can do the work yourself by contacting bloggers you know or posting on message boards looking for bloggers to host you. Only you can decide if the price of paying someone else to do it – someone with possibly good connections – is worth it.

Remember, readers have to see your book many times before they buy it. A cover reveal gives you an early start of getting in front of potential readers and creating hype. Even if you don’t have a publication date, you can do a reveal.

Pre-Orders

Amazon, Draft2Digital and Smashwords offer the option of pre-orders.

This means up to three months before your book release, you can already start selling books. Now for established authors, this might be a big advantage. The success for small-scale authors is typically not as good, but this promotion costs you nothing so you might as well give it a try.

Smashwords & Draft2Digital

These companies offers you the pre-order option which means your pre-order will be on their affiliates – Kobo Store, iTunes and Barnes & Noble.

There are several benefits to this. Because you determine the pre-order time period and launch date in advance, you are certain your book will be available on the release date rather than waiting for your book to go up at the respective retailers whenever it filters through their approval process.

This will help you in marketing as you will already have your purchase links available for blogs featuring your new release or to post on your own website.

But one of the biggest benefits is that all pre-orders get credited all at once on your launch date. This can pop your novel into the bestseller list for those respective stores. This of course adds to your exposure to potential readers.

Amazon

Now, Amazon counts any pre-order sales immediately. This will affect your books ranking during the pre-order period and not have as big of an impact on launch day. For this reason, some authors feel it dilutes their sales during launch week and adversely affects chart position during what some consider a crucial period.

Another plus for doing pre-orders is that reviewers can start leaving reviews (although not as verified purchases) before your book is released.

Now remember that if you are doing a pre-order, your book (or a version of your book) must be ready to upload to the respective sites, but you can always upload a different version before launch day. Amazon does not let readers read a preview of the book so if you continue to edit or make changes, no one will know.

Previous topics

#1 – Deciding to write a novel – Writing Myths

#2 – Three areas to develop before starting to write a novel

#3 – Finding a Story Idea and How to Know if it “good enough”

#4 – Developing Characters for your Novel

#5 – Major characters? Minor Characters? Where does everyone fit in?

#6 – Developing the Setting for your Novel

#7 – The importance of developing conflict in your novel plot

#8 – To Outline or not to outline 

#9 – The importance of a story arc

#10 – The importance of tension and pace

#11 – Prologue and opening scenes

#12 – Beginning and ending scenes in a novel

#13 – The importance of dialogue…and a few tips on how to write it

#14 – Using Internal Dialogue in your novel

#15 – More dialogue tips and help with dialogue tags

#16 – Knowing and incorporating back story into your novel

#17 – Hinting at what is to come with foreshadowing

#18 – Tips for writing different scenes in your novel

#19 – Dealing with Writer’s Block

#20 – Killing a Character in your Novel

#21 – Keeping things realistic in your novel

#22 – Establishing Writing Goals and Developing Good Writing Habits

#23 – Using the five senses and passive voice in your novel

#24 – The benefit of research in fiction writing

#25 – Novella or Novel, Trilogy or Series – decisions for writers

#26 – Avoiding Plot and Character Clichés

#27 – Novel Writing – Endings and Epilogues

#28 – Fantasy Novel Writing – World Building, Dragons, Magic and More

#29 – Finishing your First Draft

#30 – Your Second Draft and Beyond

#31 – Picking Stronger Words and Watching out for Homonyms

#32 – Omitting unnecessary words in your novel

#33 – Beta Reader, Proofreaders and Copy Editors

#34 – Knowing your grammar or at least using a grammar checking program

#35 – Using a Revision Outline during your Novel Editing

#36 – Editing Techniques: Taking a Break and Reading Aloud

#37 – Publishing Options for your book

#38 – Self-publishing an ebook decisions

#39 – Picking Your Book Title and Your Pen Name

#40 – Investing in an eye-catching book cover

#41 – Writing an awesome book blurb

#42 – Deciding on Front Matter for your novel

#43 – Deciding on Back Matter for your novel

#44 – Formatting your eBook for publication

#45 – Pricing your e-book

#46 – Selecting Categories and Keywords to improve your Novel’s visibility

BLOOD BOND now available for Pre-order #NewRelease #fantasy

In just one week, my latest fantasy novel will be released. If you want to be one of the first to own a copy, pre-order the book today!

Available exclusively on Amazon. (Don’t have a Kindle, don’t worry. You can still read Blood Bond. Simply download the Kindle for PC or Kindle for MAC software for free.)

Man severed the alliance with the dragons fifty years ago. But now an invading army marches north destroying everything in its path. The dragons believe only together can the invaders be defeated. They need an emissary.

Womanizer. Drunk. Failure. Soren is many things. A leader isn’t one of them. But, Dex, the dragon who saves him from a cliff, believes different. Thrust into an adventure he never wanted, Soren’s life changes forever when during a battle Dex’s dragon blood mixes with his blood creating a mystical blood bond – forever linking them.

As the bond strengthens, Soren must decide whether to return to his old life or accept the bond and embrace his role in the battle against the invading army.

BUY your copy TODAY!

 

 

Publishing your novel recap – Number 3

I was on vacation last week. That is my excuse for doing another recap post.

This is obviously my third recap of publishing your novel posts. You can read the first one from June 2013 here or the last one from September 2014 here. I like to think they contain some good information.

So you want to self-publish your novel? There is a lot to learn and it is an ever-changing world. Here are my posts on publishing posted in the past year. Listed are the title of the post and the first few lines and then a link if you want to read the post.

Formatting your self-published novel – DIY or hire someone? – You have written your novel and now are ready to publish it as an e-book. But your file needs to be submitted in the proper format as required by the publisher. So do you do it yourself or hire someone to do it for you?(To read more, click here.)

CIMG0524Revisiting the all-important book blurb – The book blurb is one of the most important promotional tools you will write for your novel. This short piece of prose can entice someone to buy your novel – or pass it up. Because it is so important, you should spend a lot of time perfecting your novel’s blurb. (To continue reading, click here.)

Choosing the front matter for your self-published book – You have worked hard on your novel and are now ready to publish it. But the first thing readers will see when they begin reading your e-book won’t be your story. Everything that goes before your story is called the Front Matter and introduces your book to the reader. (To read more, click here.)

Deciding on back matter for your e-book – Last week, I covered front matter (all the pages BEFORE your story) in your book. Today, I want to talk about back or matter – which as you guessed is all the pages AFTER your story. (To continue reading, click here.)

preorder amazonPre-Orders: Are they worth it? – When I published my first three novels, setting up a pre-order was not available to self-published authors. Since then, both Amazon and Smashwords have begun offering pre-orders. (To read more, click here.)

Do you need to copyright your self-published novel? – This is often a question that new self-published authors ask. And the quick answer is no. As soon the words leave your mind and you put them on paper (or type them into your computer file), it is already protected under U.S. copyright law. (To read more, click here.)

Preparing for an e-book release – So you have written an awesome story, edited it until it shines and formatted it for publication as an e-book. The cover has been designed and the engaging book blurb has been written. You are ready to release your book to the world. So what do you do now? How do you let everyone know about your masterpiece? (To find out, click here.)

If you are self-published, you might be considering using Kindle Direct Publishing’s Select program. To find out my most recent stint with KDP Select, check out these two posts. The first one goes over the program and author concerns with using it. The second is my results from using it from January to April of this year.

Considering KDP Select again

KDP Select free book promo results

If you have any ideas for further posts about self-publishing a novel, please feel free to suggest them.

 

Pre-Orders: Are they worth it?

When I published my first three novels, setting up a pre-order was not available to self-published authors. Since then, both Amazon and Smashwords have begun offering pre-orders.

This means up to three months before your release, you can already start selling books. Now for established authors, this might be a big advantage. The success for small-scale authors is typically not as good.

Smashwords

Smashword offers you the pre-order option which means your pre-order will be on their affiliates – Kobo Store, iTunes and Barnes & Noble.

There are several benefits to this. Because you determine the pre-order time period and launch date in advance, you are certain your book will be available on the release date rather than waiting for your book to go up at the respective retailers whenever it filters through Smashwords’ approval process.

This will help you in marketing as you will already have your purchase links available for blogs featuring your new release or to post on your own website.

But one of the biggest benefits is that all pre-orders get credited all at once on your launch date. This can pop your novel into the bestseller list for those respective stores. This of course adds to your exposure to potential readers. You can read more about this on Smashwords’ blog.

Amazon

preorder amazonUnlike the method used by Smashwords, Amazon counts any pre-order sales immediately. This will affect your books ranking during the course of the pre-order and not have as big of an impact on launch day. For this reason, some authors feel it dilutes their sales during launch week and adversely affects chart position during what some consider a crucial period.

Another plus for doing pre-orders through either company is that reviewers can star leaving reviews (although not as verified purchases) before your book is released.

Now remember that if you are doing a pre-order, your book must be ready to upload to the respective sites. You can always upload a different version before launch day but remember that the first 10% to 20% of your book will be offered as a sample so you will want to make sure your work is well edited prior to uploading.

Are pre-orders worth it for new, unknown authors?

It makes sense that established authors would have the best possibility to sell their books as a pre-order. The Smashword blog suggests that with the appropriate marketing, a less established author can do well with pre-orders and see their book crack the top 10 or top 20 of their genre list if they can steadily collect some pre-orders.

While this may be true, I am not sure how many pre-orders (beyond friends and family) most newbie authors can accumulate. I know that I never pre-order a book, and if I did, it would probably be for an author in which I know what I am getting. (In other words, an established, popular author.)

So, The Heir to Alexandria, will be released next week. I did not offer it as a pre-order. I don’t feel I have the fan following needed to make pre-orders worth it with only three other full-length novels to my name. (I have read numerous places that authors need three to five books under their belts before they really begin to get traction.) Now perhaps after this, with the next book, I might give it a try.

If you want to read some more of the pros and cons of pre-orders, check out this blog.