Results of my latest free book promotion

On Sept 20, I wrote my 54th post in my writing a novel series. It covered my results from offering my novels for free, usually as part of the Kindle Direct Publishing Select program.

Since my post, I have done another free promotion for Blood Bond.

If you remember from my original post, I have already done one free promotion on Blood Bond. It resulted in 781 books downloaded for free over 5 days. But based on the numbers from a free promotion from one of my previous books (The Heir to Alexandria), I wasn’t pleased with these results.

The Heir to Alexandria had 2740 downloads in just 3 days. I attributed the success of that promotion to my paid advertisement of my free book. Most of my downloads came on the day of my E-reader News Today ad.

One of the ads I posted on Facebook and Twitter.

When I did my first free promotion for Blood Bond, I applied to have an ad in the E-reader News Today, but they denied it, and I went with an advertisement on a different website. But I was able to secure an ad on E-reader News Today for my next promotion.

In October, I decided to run Blood Bond for free for five days. I applied to many of the same websites that would allow me to post (for free) information about my free book. And I applied for an ad in the E-reader News Today for Thursday – the mid-point of my free promotion.

Here is the breakdown of the free book downloads.

Oct 9 – 9 Books

Oct 10 – 3 Books

Oct 11 (day of E-Reader News ad) – 1171 Books

Oct 12– 165 Books

Oct 13 – 19 Books

That is a total of 1367 free books. My book did rise in the rankings but never did break the Top 100 Free list. It got as close as 104. Breaking the top 100 would have increased my exposure. But it did rise to #2 in both Fantasy/Epic and Fantasy/Sword and Sorcery.

Here is Blood Bond at #6 on the Fantasy/Epic charts.

It has only been a week and half since my book ran for free. I have received one new review (5 stars) and sold 2 more copies of my book. And the number of pages read through Kindle Unlimited has soared.

While this is still not as good as my results with The Heir to Alexandria, I consider this more of a success than the first time I ran Blood Bond for free.

I can definitely say that advertising helps with the free downloads, but I am still not sure if there is enough of a benefit in doing a free promotion. The goal is to get people to read your work and love it enough to buy your other books. And while that did work with The Heir to Alexandria, it hasn’t always proved to be the case as you can see with the past two free promotions for Blood Bond. This is why I caution new writers from even offering their books for free. The benefit only comes if you have other books already published.

Publishing your novel with Amazon and KDP Select

This post is the forty-eighth in a series about writing a novel. You can check out the list of past topics at the end of this post.

During this series, I have covered writing, editing, and formatting your novel for publishing as an e-book. And while I have briefly covered your publishing options, I thought I would take these next three posts to delve a little more into your three biggest options for publishing your e-book.

Of course, I should start with the largest e-book retailer out there – Amazon.

Kindle Direct Publishing is Amazon’s platform for self-publishers. Here you can find all sorts of help on formatting, uploading and marketing your book through Amazon. And with just a click, you can be selling your book in the UK, Japan, Italy and over nine other countries.

You have the choice of either 35% or 70% royalties based on the selling price of your novel.

They also offer a program called KDP Select, which means you exclusively allow Amazon to publish your book. That means it won’t be on Barnes & Noble, I-Tunes or anywhere else. Some authors don’t like the idea of limiting their book to only one retailer, but then again, it is the largest e-book retailer out there so that may not be a bad thing.

Here are some pros and cons of KDP Select.

Pros

As I said your book is available from the largest e-book retailer, and it is also available to Amazon Kindle readers who subscribe to Kindle Unlimited (a program that for $9.99/month allows readers access to over a million titles.) You earn royalties on the number of pages read.

There are several book promotions that you can do with KDP Select, including offering your book for free or as part of a Kindle Countdown Deal, where you can lower the price but keep a higher royalty rate.

You can’t opt out of KDP Select after 90 days, or it will automatically renew for another 90 days. Each set of 90 days allows you to do one promotion – either free days or Kindle Countdown Deals. (More on these promotions and my results with them in the coming weeks.)

You also receive higher royalties on sales to Brazil, Japan, India and Mexico.

Your book participates in the Kindle Owner’s Lending Library program, which allows Prime members to ready one book free each month. Again, you are paid for the pages read.

Cons

The biggest con is cannot publish or offer your book for sale with any other retailer.

You cannot even offer more than 10% of our book’s content anywhere, even your own website.

Readers who typically use other retailers other than Amazon will not be able to purchase your book without having a Kindle app or Kindle for the PC.

You are at the whim of Amazon regarding any changes they make to the program or rules.

All your eggs are in one basket for a minimum of three months. (Remember you must opt out, or it will automatically keep renewing.)

Conclusion

Whether it is worth it to enroll in KDP Select, it depends on the author and situation. New titles might do well in the program. It is simple and an easy option. But if you want more control over promotions and selling price, then KDP Select may not be for you.

Remember you can publish on Amazon and NOT be in KDP. I will say that for all of my books, I have enrolled them for 90 days in KDP Select. Afterwards, I typically pull them out of the program and publish through Smashwords (which will be covered next week). The only exception is my last novel which I left in KDP Select for three rounds because I enjoyed the royalties from Kindle Unlimited.

Previous topics

#1 – Deciding to write a novel – Writing Myths

#2 – Three areas to develop before starting to write a novel

#3 – Finding a Story Idea and How to Know if it “good enough”

#4 – Developing Characters for your Novel

#5 – Major characters? Minor Characters? Where does everyone fit in?

#6 – Developing the Setting for your Novel

#7 – The importance of developing conflict in your novel plot

#8 – To Outline or not to outline 

#9 – The importance of a story arc

#10 – The importance of tension and pace

#11 – Prologue and opening scenes

#12 – Beginning and ending scenes in a novel

#13 – The importance of dialogue…and a few tips on how to write it

#14 – Using Internal Dialogue in your novel

#15 – More dialogue tips and help with dialogue tags

#16 – Knowing and incorporating back story into your novel

#17 – Hinting at what is to come with foreshadowing

#18 – Tips for writing different scenes in your novel

#19 – Dealing with Writer’s Block

#20 – Killing a Character in your Novel

#21 – Keeping things realistic in your novel

#22 – Establishing Writing Goals and Developing Good Writing Habits

#23 – Using the five senses and passive voice in your novel

#24 – The benefit of research in fiction writing

#25 – Novella or Novel, Trilogy or Series – decisions for writers

#26 – Avoiding Plot and Character Clichés

#27 – Novel Writing – Endings and Epilogues

#28 – Fantasy Novel Writing – World Building, Dragons, Magic and More

#29 – Finishing your First Draft

#30 – Your Second Draft and Beyond

#31 – Picking Stronger Words and Watching out for Homonyms

#32 – Omitting unnecessary words in your novel

#33 – Beta Reader, Proofreaders and Copy Editors

#34 – Knowing your grammar or at least using a grammar checking program

#35 – Using a Revision Outline during your Novel Editing

#36 – Editing Techniques: Taking a Break and Reading Aloud

#37 – Publishing Options for your book

#38 – Self-publishing an ebook decisions

#39 – Picking Your Book Title and Your Pen Name

#40 – Investing in an eye-catching book cover

#41 – Writing an awesome book blurb

#42 – Deciding on Front Matter for your novel

#43 – Deciding on Back Matter for your novel

#44 – Formatting your eBook for publication

#45 – Pricing your e-book

#46 – Selecting Categories and Keywords to improve your Novel’s visibility

#47 – Book Promotions: Cover Reveal and Pre-Orders

Self-publishing an ebook decisions

This post is the thirty-eighth in a series about writing a novel. You can check out the list of past topics at the end of this post.

Last week, we talked about making sure your novel is ready to publish and then went over traditional publishing houses as well as taking the option to self-publish a physical copy of your book. But nowadays so many people have an e-book reader or e-book reader app that it might be worth it not to publish a physical copy of your book and only publish an electronic version.

Now with any self-published book, you, the author, make all the decisions. In the next couple of weeks, we will be going over these areas in more depth.

Cover

One of the most important aspects of selling your book is to have a good, eye-catching cover. Even though you will be selling online instead of a brick-and-mortar store, many readers select their books based on appearance.

While some authors are skilled enough to design their own cover, I would highly recommend that you have a professional do it. And go to one that is going to custom design a cover for your book rather than just one that will take a stock cover and add your name and title.

Book Blurb

Just like paperbacks have descriptions on the back cover, your e-book will need an enticing blurb. This is the second most important aspect after the cover. Your cool, awesome cover made the reader click on your book link. Now it is up to the book blurb to seal the deal.

Please take a lot of time when writing the blurb. Don’t just jot down something quickly. Go read book blurbs and decide what works. After you write yours, polish it just like you did your novel. It needs to shine!

Content

There is much more to having a novel than just the story. You need front matter (cover page, copyright page and perhaps a table of contents or dedication page) as well as the back matter (a biography and list of other books you have written and perhaps even an excerpt of another book).

Formatting

This is one of the trickiest parts of preparing your novel for publication. Both Amazon and Smashwords (e-book distributors) offer steps to format your book for their publication. My suggestion would be to follow Smashword’s steps first. It clears out many of the problems that you didn’t even know existed. If you aren’t completely savvy in the ways of computers, please elicit or hire help for this step. Formatting effects how your novel appears on e-book readers so it is an important step in allowing readers to enjoy your writing.

Distribution

Once you have a properly formatted book, you are ready to self-publish it. And to begin, you should start with the largest e-book retailer out there – Amazon.

Kindle Direct Publishing is Amazon’s platform for self-publishers. They offer step-by-step instructions on offering your book on their website. You have the choice of either 35% or 70% royalties based on the selling price of your e-book. If you approve it, your book will be sold in all markets from the UK to Japan and Italy as well as the United States and Canada. They also offer a program called KDP Select where you exclusively allow them to publish your book. It is up to you to decide if being only found in the largest e-book retailer will benefit you more than having your book available at ALL e-book retailers. (You can opt to do KDP Select for a limited time.)

Smashwords  offers a way to publish your work with many distributors from Amazon to Barnes & Noble and iTunes and many other e-book retailers. It can save you time from having to do each distributor individually though since you are paid through Smashwords instead of directly from the other retailers there is a slight lag in payment processing.

So there is a brief overview of some of the topics that are to come, but we will also be covering selecting a title, pen names, author bios, author websites and more so stay tuned!

Previous topics

#1 – Deciding to write a novel – Writing Myths

#2 – Three areas to develop before starting to write a novel

#3 – Finding a Story Idea and How to Know if it “good enough”

#4 – Developing Characters for your Novel

#5 – Major characters? Minor Characters? Where does everyone fit in?

#6 – Developing the Setting for your Novel

#7 – The importance of developing conflict in your novel plot

#8 – To Outline or not to outline 

#9 – The importance of a story arc

#10 – The importance of tension and pace

#11 – Prologue and opening scenes

#12 – Beginning and ending scenes in a novel

#13 – The importance of dialogue…and a few tips on how to write it

#14 – Using Internal Dialogue in your novel

#15 – More dialogue tips and help with dialogue tags

#16 – Knowing and incorporating back story into your novel

#17 – Hinting at what is to come with foreshadowing

#18 – Tips for writing different scenes in your novel

#19 – Dealing with Writer’s Block

#20 – Killing a Character in your Novel

#21 – Keeping things realistic in your novel

#22 – Establishing Writing Goals and Developing Good Writing Habits

#23 – Using the five senses and passive voice in your novel

#24 – The benefit of research in fiction writing

#25 – Novella or Novel, Trilogy or Series – decisions for writers

#26 – Avoiding Plot and Character Clichés

#27 – Novel Writing – Endings and Epilogues

#28 – Fantasy Novel Writing – World Building, Dragons, Magic and More

#29 – Finishing your First Draft

#30 – Your Second Draft and Beyond

#31 – Picking Stronger Words and Watching out for Homonyms

#32 – Omitting unnecessary words in your novel

#33 – Beta Reader, Proofreaders and Copy Editors

#34 – Knowing your grammar or at least using a grammar checking program

#35 – Using a Revision Outline during your Novel Editing

#36 – Editing Techniques: Taking a Break and Reading Aloud

#37 – Publishing Options for your Novel

KDP Select free book promo results

HeirAlexandria_ebookcoverI posted about trying out Kindle Direct Publishing (KDP) Select back in January before I released my fourth full-length fantasy novel The Heir to Alexandria. It would be my second time trying the Kindle program. (I first tried it with my short story The Search.)

KDP Select is a program where you sell your e-book exclusively on Amazon. As part of the perks, you can either offer your book free for up to five days or offer it at a discount using their Kindle Countdown promotion. Your agreement with Amazon lasts 90 days, and then you can choose whether to renew your enrollment in the program or not.

Now some authors don’t like the program for its exclusivity as not all readers have a Kindle. You could be losing or angering some fans who have a different e-reader. By choosing to be exclusive to Amazon, you are in a sense putting all your eggs in one basket (though a really good basket as Amazon is the largest e-book retailer).

Now my thought about this is that I would only use the program for the initial 90 days and then release my e-book in other formats at Barnes & Noble, Kobo store, I Tunes and all the other e-book retailers after that. I don’t have such a following (yet) that I need to worry about angering my fans by only using Amazon for a short period.

So now let’s get on to my results from using KDP Select’s free book promotion.

First Free E-book Offer

I was really busy when my book came out at the end of January that I didn’t get a chance to offer it for free until March. Research showed that Tuesday and Wednesday would be best for a free promotion. So I picked March 10-11, which was during my kids’ Spring Break vacation from school.

Figuring out how to get the word out about your free book is always complex. I of course announced it on my blog, and my Tribber team helped spread the word. I also listed it on Independent Author Network‘s and World Literary Cafe’s free book sections. Many other websites won’t list your free book if you don’t have the required amount of reviews (typically 20 or more 4 or 5 star reviews) so I didn’t have a lot of other options.

Here is the breakdown from my first two free days…

March 10 – 65 books

March 11 – 11 books

Total free books – 76

Now that wasn’t as good as a result as I would have wanted. But my April was set to be really busy in the beginning and many websites, in addition to the review requirements, want notice of up to weeks in advance.

Second Free E-book Offer

So for my second set of free days, I decided to purchase a few advertisements. I spent $15 ($5 a day) to appear on Digital Book Today‘s website. I also applied to be on E-Reader News Today‘s email and website. (They have to approve you.) For only $15 I would be on Wednesday’s e-mail list and on their homepage. So in addition to these and my previous efforts, this time my free days would also happen during the A to Z challenge when my blog would be getting more traffic.

Here is the breakdown of my second set of free days…

April 21 – 234 books

April 22 (day of E-Reader News Ad) – 1769 books

April 23 – 737 books

Total free books – 2740

top 100 - 82During the free promotion and the week after, I received three new reviews and sold five copies of The Search, two copies of Summoned (Book 1 of my trilogy), one copy of Quietus (Book 2 of my trilogy), and five copies of my trilogy box set. This is in comparison to only one box set sold during my March free promo.

#1 fantasyDuring the free promo, I also rose in sales rank. The Heir to Alexandria got as high as 82 on Kindle’s top 100 free list. It also stayed at number 1 in Epic Fantasy for a whole day.

So do I regret offering my hard work for free? Not at all. I am pleased with the results. I gained reviews and sales. And hopefully as more people read my free book, I will get more of both.

(Really, a free book promo only benefits an author who has other books to offer.)

Of course now my deal with Amazon is over. I have since published my novel on Smashwords and soon it will be available at more e-book retailers.