I was searching for a topic to write about today when I came across this blog about promoting your book during the holidays and thought it was a great topic.
This author’s blog from last week was about promoting your book as a gift for others to give. She does a good job of describing the pitfalls of having someone buy your book as a gift. But as I read her blog, I was thinking that my books are only in e-book format. I would not expect someone to give my book as a gift. Yes, you can email someone a gift certificate for an ebook from Amazon or Barnes and Noble but it isn’t anything you can actually put under the tree.
I typically have not done much promoting of my e-books before Christmas. I usually wait until AFTER to offer my e-books at a discounted price. Millions of people will receive an e-book reader or tablet this holiday season and will be looking for fill it with books. And don’t forget all those people with gift cards.
Last year, I offered two books for free and reduced the price of my trilogy. I don’t think I received a lot of sales due to these promotions. Some of this could be the timing. After Christmas is a hectic time and there are many other authors out there hawking their own books. Does this mean I won’t be offering a discount again this year? Nope. I certainly will. (If you are interested in checking out my books, come back on Christmas Day to see which ones I put on sale!)
Other holiday sales hints
Here are a few other holiday sales ideas…
- From author Kristen James – write a Christmas novella. She said she has written a few and published them in November. They are among her best sellers and do well each holiday season. If you write a series, perhaps you can take some of your characters and write them their own holiday story. (This won’t work for me but I like the idea.)
- Bundle your books in a box set and offer them for less than they would be individually. Or perhaps get a few indie authors together and offer some of your books as a bundle,
No matter what option you do, I don’t think any indie author should take the holiday season off from promoting their books.