Last week, I wrote about whether book reviews were an important marketing strategy. As it turns out, a good, well-written book review can benefit your sales. When choosing between a book with numerous reviews and one with only a few or no reviews, many readers will pick the more “popular” choice.
So how do you go about getting those reviews?
1.) Ask for a review as part of the back matter of your book. It is simple to include “If you enjoyed this, please leave a review. Thanks!” to the end of your book. Amazon does a good job of asking readers to write a review before they exit the book on their Kindle.
2.) Join book reviewer groups on places such as Goodreads or Google+. Here you can find people who like to review books. Just make sure you follow any of the posted guidelines before you post looking for reviews.
3.) Contact book bloggers for reviews. When doing this, make sure they read your genre and be sure to follow any guidelines they provide. Beware that often the reviewer’s to-be-read list is long. You will also want to find out if they post only on their site or if they post on Amazon and other e-book retailers’ sites.
It sometimes helps to cultivate your relationship with reviewers before you ask for a review. This means get involved on their blog by asking and answering questions related to their posts. Think of these book bloggers as potential business partners.
4.) Approach top reviews on sites like Amazon. Often in their profile, it says if they review books and many provide an email address for author to contact them. Remember to be polite in your inquiry. You can also look for people who reviewed books similar to yours and contact them to see if they would like a free copy in exchange for a review.
5.) You can of course pay a company to find reviewers for you or to even review your book. It is one thing to pay a reviewer and quite another to pay for a positive or five-star review. And I think reviewers will not put as much credibility of a “bought” review. So this option should be used only if you have considered all the pros and cons.
6.) One of the best ways to get a lot of reviews is to giveaway many copies of your book. The more hands you get your book into, the more likely it will be read. An increase in the number of readers will hopefully increase your chance of reader reviews.
It is easy to offer a free copy. On Amazon, you can gift a copy of your book. On Smashwords, you can set up a Free Coupon, or you can use a site such as Instafreebie that allows you to send readers free copies of your e-book.
Reviews are obviously a benefit no matter when you received them, but if you can get reviews out BEFORE your book is released, it can only help the momentum of any book release promotions you do. This means you will need to start early to make sure the reviews coincide with your book release date
But no matter when you get a review, the important thing is to get reviews.