Setting up your International Amazon Author profiles

If you have published a book through Amazon’s Kindle Direct Publishing, you probably went ahead and selected the option to sell it in other countries. With just a click of a button you can sell your e-book on 12 different Amazon international sites (most often at the 70% royalty option except for Japan, Brazil, Mexico and India where you have to be part of KDP Select to get the higher royalty.)

Selecting the Worldwide rights option allows customers from around the world to purchase your title on Amazon.com, Amazon.co.uk (United Kingdom), Amazon.de (Germany/Switzerland), Amazon.fr (France/Belgium and Monaco), Amazon.es (Spain), Amazon.it (Italy), Amazon.co.jp (Japan), Amazon.com.br (Brazil), Amazon.com.mx (Mexico), Amazon.com.au (Australia), Amazon.ca (Canada), Amazon.nl (Netherlands), and Amazon.in (India).

Now once you have set your book up to sell on Amazon, you should go over to Amazon Central and set up and Author Page. This will allow readers to see your photo, biography, all your books and links to your blog, Facebook and Twitter. But updating your U.S. Amazon Author page will only have this information showing up in the United States and the UK.

In order to create author profiles for a few of the other Amazon websites, you will need to set up Amazon Author Central profiles on those respective sites. Right now, you can only do this on the US, UK, Germany, France and Japan sites. India brings up your US Author picture but will not allow you to input an author bio or any blog or website links. (My book trailer also did appear on the India site.)

If you haven’t already done so, here is a list of the Amazon Author Central sites that you should set up with profiles.

USA – https://authorcentral.amazon.com/gp/landing?

UK – https://authorcentral.amazon.co.uk/gp/landing?

Germany – https://authorcentral.amazon.de/gp/landing?

France – https://authorcentral.amazon.fr/gp/landing?

Japan – https://authorcentral.amazon.co.jp/gp/landing?

japan

Screen shot of the Japan Amazon Author Central page

When you go to the German, France and Japan sites, you will probably either need to have your English version of Author Central open or use a translation page (Google has one, or they are easy to find by a quick Internet search.) I found it easier to have my U.S. page open and since the format is the same, it was easy to answer the questions and get my books and bio listed with very little use of a translator.

You will have to decide if you want to translate your bio into the language of that site or leave it in English. I have seen authors giving reasons for both scenarios. However, since my books are in English, and I am really only expecting those who speak English to buy them, I left my bio in English too.

You may be thinking why do I need to set up all these author profiles. People in these countries speak a different language. Does it matter if I have an author profile?

Yes, it matters. English is the most popular second language in the world. Even if English isn’t the primary language of some of these locations, many people still speak it, read it or are trying to learn it. And when these readers find one of your books, they will want to know more about you and what else you have written. Your author profile page is an excellent way to get readers interested in you as an author and to form a connection with your readers.

 

 

Amazon Author Central is an author must

As an author, there are numerous sites and resources out there but one that definitely should not be ignored is Amazon’s Author Central. (Amazon after all is the largest e-book retailer out there.)

Once you log in, you will see the Welcome screen that invites you to update your author page. This is more than just listing your author bio (which of course should be on the page). You can add photos, blog feeds, videos and even includes your latest Tweets or Facebook posts.

Author page amazon

***If you are an author, you NEED to have an Amazon Author page. Readers want to be able to find information about you, plus it easily links them to your other books. They need a way to connect with you and this is one of the easiest places to list all your links, news and events. (I am always amazed at how many authors, and not just newbie authors either, that don’t have an Amazon Author page. It is free, so there is NO excuse not to have one.)

Now back to my information on Amazon Author Central…Once you have logged in…

Click to view your list of books to ensure that Amazon is showing all the books you have written. If any books are missing, simply click the “Add more books” button, which will bring up a search screen for you to locate your other books.

books by SLN

Clicking on any book in your book list will bring up details about that book. Here you can edit the product description, add snippets from professional reviews, add notes from the author, inside flap or back cover information as well as your author bio. Whatever is entered in these sections will appear on this book’s Amazon page.

If you flip to the Book Extras tab (remember we are still looking at just one of your published books), you will see a list of extras you can add by visiting shelfari.com. Shelfari is a community of authors, Amazon customers and Selfari users. On the site, you can include series information, character descriptions, and memorable quotes. If information is added, readers can see a link for Book Extras on their Kindle or Kindle app. (Doesn’t work on Kindle for your PC though.)

OK, back to the home page of Author Central real quick. You can also find Author Central news here as well as links to Kindle Direct Publishing, CreateSpace, Audiobook Creation Exchange and other areas that might interest you.

At the top of the page, in the blue bar, you will see Sales Info. Clicking on this brings up a new screen where you can select to view information on all your books or just one select title. Clicking on “Rank over time” will let you see mini charts of your books’ sales history, their current rank, and how much they have moved today. This is updated hourly.

rank amazon

By clicking on any title, you can see that books detailed information. You can see the sales information for the past two weeks, one month, six months, one year, two year or all time. This information can help you evaluate how well any marketing endeavors have fared.

Search sale info

The Rank section shows your author rank on Amazon. You can do it for All books or break it down by the genre you are listed under. Again, you can select the period of time to view.

The last tab is Customer Reviews. Here you can see each review on Amazon about your books.

Author Central gives you a wealth of information and best of all it is free. There is no reason any author out there is not using this tool – if for nothing else then use it for your Amazon Author page. Just remember you need to keep it up to date.