If you have published a book through Amazon’s Kindle Direct Publishing, you probably went ahead and selected the option to sell it in other countries. With just a click of a button you can sell your e-book on 12 different Amazon international sites (most often at the 70% royalty option except for Japan, Brazil, Mexico and India where you have to be part of KDP Select to get the higher royalty.)
Selecting the Worldwide rights option allows customers from around the world to purchase your title on Amazon.com, Amazon.co.uk (United Kingdom), Amazon.de (Germany/Switzerland), Amazon.fr (France/Belgium and Monaco), Amazon.es (Spain), Amazon.it (Italy), Amazon.co.jp (Japan), Amazon.com.br (Brazil), Amazon.com.mx (Mexico), Amazon.com.au (Australia), Amazon.ca (Canada), Amazon.nl (Netherlands), and Amazon.in (India).
Now once you have set your book up to sell on Amazon, you should go over to Amazon Central and set up and Author Page. This will allow readers to see your photo, biography, all your books and links to your blog, Facebook and Twitter. But updating your U.S. Amazon Author page will only have this information showing up in the United States and the UK.
In order to create author profiles for a few of the other Amazon websites, you will need to set up Amazon Author Central profiles on those respective sites. Right now, you can only do this on the US, UK, Germany, France and Japan sites. India brings up your US Author picture but will not allow you to input an author bio or any blog or website links. (My book trailer also did appear on the India site.)
If you haven’t already done so, here is a list of the Amazon Author Central sites that you should set up with profiles.
When you go to the German, France and Japan sites, you will probably either need to have your English version of Author Central open or use a translation page (Google has one, or they are easy to find by a quick Internet search.) I found it easier to have my U.S. page open and since the format is the same, it was easy to answer the questions and get my books and bio listed with very little use of a translator.
You will have to decide if you want to translate your bio into the language of that site or leave it in English. I have seen authors giving reasons for both scenarios. However, since my books are in English, and I am really only expecting those who speak English to buy them, I left my bio in English too.
You may be thinking why do I need to set up all these author profiles. People in these countries speak a different language. Does it matter if I have an author profile?
Yes, it matters. English is the most popular second language in the world. Even if English isn’t the primary language of some of these locations, many people still speak it, read it or are trying to learn it. And when these readers find one of your books, they will want to know more about you and what else you have written. Your author profile page is an excellent way to get readers interested in you as an author and to form a connection with your readers.