This post is the fifty-sixth post in a series about writing a novel. You can check out the list of past topics at the end of this post.
Over the past few weeks I have talked about offering your book on promotion whether it is for free or at a discount. From my own experience, no sales promotion is going to succeed without readers knowing about it. And no book will ever be read without readers being able to find it. This is where advertising comes into play.
Now you can go with free routes – posting on Facebook, Twitter or blogs. But your reach can be limited on these venues. You need to go where readers go. You need to go where people buy, review or discuss books.
But before you purchase an ad on any of website, I would suggest you research whether this will help you reach your target market of readers. It doesn’t help to just advertise your books to just readers in general. You need to get it in front of those that actually might read your book. In other words, don’t advertise your sci-fi thriller to romance readers.
Some websites will offer you an ad on their website or perhaps a listing on their “special” or “deal section.” And some even will include your information in their e-mail newsletter. Other sites will offer advertising based on a Cost-per-Click (CPC) program. This is where you have an advertisement (sometimes just copy and sometimes with an image) and you only pay for the people who click on the link in your ad.
Let’s go over briefly a few places you can buy an advertisement.
What better place to advertise than on the biggest e-book retailer out there? Amazon offers Amazon Marketing Services, which offers sponsored ads, display ads or video ads. The sponsored ads are cost-per-click while the display ads or video ads require a $35,000 budget to start, so those are out for most of us. Find out more here.
Goodreads is another good place to advertise. They have over 80 million members and 430 million page views a month. This is where many readers go to discuss books or to find their next great read.
Here though people won’t be clicking to buy your book. They will be adding the book to their To-Read list. This may be an easier commitment than an actual purchase and the plus for you is that when people add books to their To Read list, it shows up in their friends’ news feeds and email digests meaning more publicity for you.
With over 1 billion users, Facebook could be the way to find the next reader for your book. Like Amazon and Goodreads, you pay when people click on your ad. You can narrow who you want to see your ad by region, age, sex and interests.
There are numerous reader websites such as BookBub, Kindle News Daily and Ereader News Daily to name a few that offer advertisements. These can range in price from $15 up to several hundred dollars (especially when looking at the very-challenging-to-get-accepted BookBub). Before considering any of these, you need to look at how many of their readers are in your target market.
There are many blogs out there that will tell you which sites they have had success using but remember that each book, each promotion is different. My results will not be the same as yours just as your results will differ from another authors. My advice is to set a budget and experiment to see what helps increase your sales and reviews.
#45 – Pricing your e-book
#50 – Marketing your E-book