This post is the fiftieth in a series about writing a novel. You can check out the list of past topics at the end of this post.
Some authors think that once they have written and published their book, their job is over, and it is time to begin the next one. While it is true that you should begin work on your next book as nothing makes an author more appealing than a list of books they have written, you aren’t done with the one you just published. It is now time to market your book.
While marketing usually starts BEFORE the book comes out (see cover reveal/pre-orders), you must continually market your book. Because while you may have written an awesome story, there are millions of other available titles out there, and you need to help readers to find yours.
Marketing takes time. Not just the time to do it but the time to see results. You have to keep working at marketing to be successful. Remember that this is a marathon and not a sprint. You need to be in it for the long haul.
There really is no sure-fire method for marketing. What works for one author may or may not work for you. But there are two main keys to marketing.
YOU are the BRAND.
The first thing you need to realize is that you are marketing yourself and not your book. Your marketing efforts are building recognition of your brand, which is YOU.
By working on name recognition, your marketing efforts will eventually lead to sales. The key word is “eventually.”
It works the same way as a company running TV commercials. The viewer of the commercial is not often in the position to buy that product right at that moment, but the company wants the viewer to remember their name so when they are at the store, they will see and buy their product.
You need to apply this principle to your marketing. You want people to recognize your name so that when they see your book, they want to buy it (or at least be interested enough to click the button and read the book description.)
That takes me to my second key to marketing….
Marketing takes TIME
So, you began marketing – a Twitter campaign, a guest post, a contest or even an ad on a website – and then there is no spike in sales. That does not mean that your promotion failed. You should not expect instant results.
People typically need to see a name (or book title) many times before they take the time and effort to learn more. So, you need to look at this from a long-haul marketing plan.
This means you always need to be advertising – not just when a new book is released. You may choose to do something once a week or once a month, but you need to consistently work to get your name out there.
And of course, the best bet would not be to pick an activity at random but to look for something that will reach your target market, which we will address next week.
#45 – Pricing your e-book