A lot of times as authors promote their book through trial and error they find things not to do. Maybe a blog tour doesn’t work out the way they planned or a holiday sale doesn’t bring in the sales they hoped for.
Learning from our mistakes lets us know what we shouldn’t do but doesn’t necessarily say what we SHOULD do. And the problem is what works for one author, may not work for another.
Sometimes it is the small things that you do as an author that have the biggest impact. Here are six book-promoting tips that should help all authors.
1.) Invest in a good cover – Yes, yes. We have all heard this before. But it bears repeating again. A good cover is one that is uncluttered and stands out when at thumbnail size. You have mere seconds to grab a reader’s attention.
Readers will not see this cover first.
What they will see is this cover as a small thumbnail first.
2.) Include your other books and upcoming releases in the back matter – If readers have finished your book, most likely they enjoyed it. So now is the time to tell them about your other books. List series in order and let them know about upcoming releases. But don’t just tell them – provide them with links! And don’t forget to ask your readers to write a review.
3.) If writing a series, consider pricing your first book for 99 cents or free – I have tried many series because the first book was discounted. And you can bet that if I liked that one, I will be willing to purchase the other books in the series at a slightly higher price. And once they start reading your books they may buy other books not in the series.
4.) Include you Buy Link high on your page – When running a promotion, request that the buy link be at the top of the page near the book cover and not at the bottom of the page. You want it easy for readers to buy your books. I have to admit that the way I lay out my Friday Featured Author page, the buy link is always at the very bottom. But people shouldn’t have to scroll through the whole page to find it. So I guess from now on I will put it in BOTH locations so readers never have to hunt to find it.
5.) Promotion of a new release can never start too early – Some authors wait to release date or right before release day to give out details on their books. They may hold off so they don’t spoil anything, or perhaps they want to have something to announce on that day. But your promotion of your book should happen months before. You want to tease readers. You want the clamoring for the book to come out. You can do announcements on title choices or cover reveals. And of course, run excerpts of your book on your blog in advance of its release.
6.) Work to market directly to your readers or potential readers – Instead of hoping someone stumbles onto your blog, consider doing a newsletter to keep readers up to date on your work. And if you do a new release contest, be sure to email the losers too. Not only can you tell them you appreciate them entering but the email can be a gentle reminder that your book is out and available for them to purchase. Anytime you can be proactive and reach out directly to your readers (rather than waiting for them to find you) is a good thing.
Promoting yourself as an author really is just a matter of trying to find out what works for you. I hope these tips will help. If you have any tips that have worked for you, please share them in the comment section. They just may help another author.