Book Marketing Recap

Every so often I like to post a recap of some of my previous posts. Since this month I have been focusing on book marketing, I thought it was the perfect time for a recap of other posts I have written on the topic. It was hard to a narrow it down but this is about half of the marketing posts I have written.

Listed are the title of the post and the first few lines. If you want to read that post, simply click on the link.

Finding your book’s target market

The key to marketing your book is to market it to the reader who might actually be interested in reading your story. It does no good to spend all your time and marketing effort to try to sell your book to EVERYONE. (Click here to read more.)

Cover Reveal as a Marketing Tool

Blank Book CoverSo you have written a book and are in the process of editing it. In just a few months, it will be out there for the world to buy. But before you publish your book, you will want to create a buzz about your upcoming release. That is where a cover reveal comes into play. (Click here to read more.)

Exploring other marketing avenues – Etsy, Pinterest and YouTube

Self-published are always looking for effective ways to market their books. There are a multitude of sites that cater to readers or authors or both. But there are other options that authors may have not considered. Here are a few of the more off-the-beaten path options for marketing or selling your book. (Click here to read more.)

Buying ads to sell your book

Publishing a book and then hoping someone will stumble upon it and buy it will result in very few sales. To be successful you will need to market your book. This is an ongoing process that usually begins before you publish. One option for marketing is to buy advertisements. (Click here to read more.)

Tips for drafting your author bio

Every author needs an author bio, whether it is for their book, web page, Facebook, author page or when appearing as a guest blogger. The purpose of an author bio is to give readers a clue about who you are and what you are about. Sometimes writing a bio can be difficult, especially for new authors. Here are a few tips for drafting your author bio. (Click here to read more.)

E-book press releases often don’t bring results

Many authors tout the importance of sending out press releases to announce your latest release or the writing award you just received. So far, I have yet to do this with any of my e-books. I don’t do this mainly because I have been on the other side. I was the features editor of my college newspaper. I was inundated with press releases and freebies. Barely 1 to 2 percent of what came in would make it into our weekly publication. (Click here to read more.)

Creating a book trailer on a budget

A book trailer is used to whet your audience’s appetite. Now I don’t know if it is the best marketing tool to help sell your book but I decided to put one together for Summoned, the first book in my trilogy. (Click here to read more.)

Author website or blog: Do you need one, both or neither?

Nowadays authors need to make sure they have a visible internet presence but do you need to have a website or a blog? Do you need both or have the lines between these two blurred enough that only one is required? (Click here to read more.)

blogStarting a blog as a marketing tool

One of the keys to selling your novel is to get your name before the masses. The more you participate on social media sites such as Facebook and Twitter the more people will begin to know you and in turn know about your books.

Rather than tweeting out about your book, you can use your blog as a way to gain an online presence and build your audience. (Click here to read more.)

Goodreads: An introductory guide of authors

If you want to sell books, go where readers congregate. And that place is Goodreads. Goodreads is the world’s largest site for readers and book recommendations. (Click here to read more.)

Using Wattpad to gain readers

When I originally looked into self-publishing my first novel, Summoned, I was directed to Wattpad as a place to feature an excerpt of my novel. Sadly, I didn’t heed this advice because using Wattpad can be a great way to introduce your writing to millions of readers.

Wattpad claims to be the world’s largest community for discovering and sharing stories. On this website, users can post their stories or read one of the thousands of new stories posted every day. Wattpad’s dedicated readers spend over 2 billion minutes each month on the site. (Click here to read more.)

Using World Literary Cafe to promote your book

I have written about many good websites for author support or promotion (Authors Database, Independent Authors Network, Goodreads, Wattpad). Here is another one to add to the list – World Literary Cafe.

The World Literary Café is an online community bridging the gap between readers and authors.  They offer promotions to authors, reviewers, bloggers and editors by bringing them together on one site. (Click here to read more.)

Using Twitter as a marketing tool for your novel

Twitter can be a good marketing tool, and I have wanted to write about it for some time. But there are already countless websites that explain the basics and just as many from other authors explaining the dos and don’ts of using Twitter to promote your book. (Click here to read more.)


2 thoughts on “Book Marketing Recap

  1. LizScanlon says:

    Reblogged this on Cover to Cover and commented:
    Because marketing a book for self-publishers is so very important and because sometimes authors don’t know where to start, or are aware of all the options out there for them, here is a good summary of topics to consider and explore. Thank you Susan!

  2. […] And when I get around to publishing it, I update my blog with posts on formatting, cover design and marketing. […]

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