You’ve written your book or maybe you are on your second or third or perhaps your book isn’t even out yet, but your mind has turned to marketing. How the heck do you get your book noticed in the sea of other books out there?
There really is no sure-fire method for marketing. What works for one author may or may not work for you. But there are two main keys to marketing.
YOU are the BRAND.
The first thing you need to realize is that you are marketing yourself and not your book. Your marketing efforts are building recognition of your brand, which is YOU.
By working on name recognition, your marketing efforts will eventually lead to sales. The key word is “eventually.”
It works the same way as a company running TV commercials. The viewer of the commercial is not often in the position to buy that product right at that moment, but the company wants the viewer to remember their name so when they are at the store, they will see and buy their product.
You need to apply this principle to your marketing. You want people to recognize your name so that when they see your book, they want to buy it (or at least be interested enough to click the button and read the book description.)
That takes me to my second key to marketing….
Marketing takes TIME
So you began marketing – a Twitter campaign, a guest post, a contest or even an ad on a website – and then there is no spike in sales. That does not mean that your promotion failed. You should not expect instant results.
People typically have to see a name (or book title) many times before they take the time and effort to learn more. So you need to look at this from a long-haul marketing plan.
This means you need to be advertising at all times – not just when a new book is released. You may choose to do something once a week or once a month, but you need to consistently work to get your name out there.
And of course the best bet would not be to pick an activity at random but to look for something that will reach your target market. Go where your readers are. This might mean connecting with readers on Facebook, Twitter or Snapchat but remember that social media may not sell books but can build the relationships that help you sell books.
The main thing to remember is that it will take you months to see results of your marketing efforts. Patience is the key here. Remember marketing is more of a long-distance marathon than a sprint. And of course don’t forget who you are marketing – yourself!