Is it worth converting your self-published book into an audio book?

Audio books are becoming increasingly popular. People listen to books while driving, exercising, doing household chores or simply relaxing. To have your own work performed is an exciting idea.  But is it worth it for an independent author to make the jump into the audio book market?

Let me start out by saying that making your book into an audio book can be a daunting task. And while audio books are popular, selling an audio editions is harder than selling a paperback or e-book especially as a relatively unknown author.

audio-booksThe first thing you would have to decide is if you want to do it alone or hire someone to help you put together your audio book. While self-publishing an e-book is easy to do yourself, I would suggest getting some help on doing an audio book.

One of the most popular digital platforms for producing and distributing audio books is Amazon’s ACX (Audio Book Creation Exchange).

If you go to ACX, they list the steps for producing an audio book through their site. You can do your own narration and upload it or they can help match you with narrators (called producers on the site).

Producers on ACX are either paid up front (at $200 to $1,000 per finished hour with the average book 8 to 12 hours) or they can agree to split the royalties 50/50 with the author and receive no advance payment. (This option is only available if you do the exclusive option for audio book distribution).

Of course, many producers aren’t looking to split the royalties unless you are a well-established, bestselling author. This means if you are an unknown indie author you will need to shell out your money upfront.

ACX allows you to hear samples of thousands of narrators and you may “audition” them with your own work. (Hint – make sure you select a section that includes dialogue between key characters.)

Once your audio book is complete, ACX will distribute it through the three leading digital retailers for audio book – Audible, Amazon and iTunes. One major drawback is they control the pricing of your audio book (unlike KDP and CreateSpace where you set the price.)

If you grant ACX exclusive rights to your work, your royalty is 40%. If you opt out of the exclusive rights, the royalty rate is 25%.  Keep in mind that Audible is the largest seller of audio books so it might be worth taking the exclusive option.

You also are agreeing to give ACX the right to distribute your book for 7 years no matter if you pick the exclusive or non-exclusive rights. They renew their agreement yearly after that unless they receive written notification of termination of the agreement.

So with all this said, is it worth it do make your self-published book into an audio book? Considering the cost of producing the audio book and the amount of marketing, I would say that it isn’t the right choice of a majority of the indie authors out there. I know for myself that I am just now establishing a following and doing decent with my e-book sales that I don’t want to venture into the audio book market – or at least not yet.

Gearing up for the A to Z challenge

A2Z-BADGE [2016]This will be my third year to do the A to Z blogging challenge.

For those of you who haven’t heard about it, the A to Z challenge is where bloggers post every day in April (except Sundays). Since there are 26 open days, they are matched with the letters of the alphabet. So on the first day you choose a topic that begins with A, the next day B and so on.

Now the organizers suggest you come up with a theme to help you get through the challenge. Last year, I kept to my normal topics on the days I typically blog and on the other days I wrote about TV Shows – all following the assigned letter of the day.

My typical blogging schedule:

Monday – Parenting

Wednesday – Quote of the Week (First Wednesday also has the recipe of the month)

Thursday – Writing or Publishing

Friday – Featured Author

This year, I am taking my theme idea just a little farther. I picked the theme of characters. On my normal blogging days, I will focus on characteristics and on the other days I will write about characters from the movies, television or books.

Those of you who want to know more about the challenge or to sign up, click here. And you can look for my A to Z challenge posts beginning April 1st.

Celebrating Valentine’s Day – differences of being 10, 20 and now

Valentines-day-Greetings-2015Yesterday was February fourteenth. For some people, it was a special day to spend with the one they love. For some, it is a stark reminder that they are still looking for that special someone. And for some, it is a day like no other. Whatever it was to you I hope you had a wonderful Valentine’s Day.

Valentine’s Day really changes as the years pass.


My husband and I have had a long-established policy of celebrating Valentine’s Day by going out to lunch rather than dinner to avoid the crowds. The price of flowers skyrockets so we don’t do flowers either. (Actually before I became a stay-at-home mom, my husband routinely had flowers delivered to the office for no other reason than to show he loves me. It made many of the women in the office a little jealous since their husbands never did that.)

Typically, we don’t do much in the way of gifts. I might get my husband a shirt or a DVD. Lately, he has been buying me chocolate-covered strawberries. Yum!

At age 20

Me and “Tiny”

I still recall our first Valentine’s Day together – 23 years ago. We were in college and had begun dating in December. While I was away from my apartment, one of my other roommates let him in my room. He covered the walls, floor and bed with those little Valentine’s Day cards you give out in elementary school and heart-shaped lollipops. Sitting on my bed was a huge pink teddy bear (which we named Tiny.) He brought me flowers when we went to dinner that night. What a wonderful memory.

At age 10

This year is the first time Jase has asked more about what being a Valentine means. A girl from another class likes him. He likes her. So she asked him to be her Valentine.

IMG_4092Since we are talking about 10-year-olds, we explained that because they both liked each other, as her Valentine he might think of getting her a special card or some candy. He opted to make her a card. I actually designed it on the computer with him sitting beside me telling me what he wanted. It featured a heart inside that sort of “pops” out when the card is opened. Inside he also included a 3D printed lion (her favorite animal). It was fun to see how excited he was about the situation.

I am sure this is just the first of many Valentines for him. I only hope he keeps talking to us about the girls he likes. What I am not sure I am ready for is Lexie and boys. She may only be in the second grade, but it will happen before I know it.

Today’s Featured Author – Geetanjali Mukherjee

Today I welcome non-fiction author Geetanjali Mukherjee to my blog. Her latest book, Anyone Can Get an A+, came out September of 2015. It is currently on sale for 99 cents through Feb. 19th. 


Where were you born and where do you call home?

I was born in Calcutta (now Kolkata), India. I moved around a fair bit, I have lived in Mumbai and moved to New Delhi just before high school. I have also lived for stints in the U.K. and the U.S. Currently, I call Singapore home.

Do you outline your books or just start writing?

I do a combination of the two, in the sense that I have an outline, but it’s not too detailed, and I often deviate from it. For my most recent book Anyone Can Get An A+, I wrote out a list of topics I wanted to cover, and then started to write based on that. Many of those topics were later combined in one chapter, others were spread out, so the outline was quite fluid. I’m following a similar approach with the book I am writing now. On the other hand, for the novel I wrote during Nanowrimo last year, I started out with a very vague idea of the characters and the plot, and just wrote whatever occurred to me. About halfway through however, I was getting stuck and despairing of ever getting to the finish line, so I adopted author Rachel Aaron’s approach of writing down the main points of each scene before actually writing it. I found this helped me a lot, especially in the last few days when I was writing 4-5000 words a day to finish on time.

How much of yourself, your personality or your experiences, is in your books?

I definitely believe that all my books have an aspect of my personality in them. I also feel I have gotten a little more confident with each book, no longer believing like I used to that the author needs to keep their personality or their real selves at arm’s length while writing. As a result, I think I have inserted more of my personality into each successive book. My current book, Anyone Can Get An A+, is full of anecdotes and personal experiences that illustrate how I personally applied the principles and advice in the book.

What is the best thing about being a writer? The worst?

The best thing is that you get to chase after an idea that you had, and bring something into the world that didn’t exist previously except only in your head. That’s pretty cool to me. The worst thing — everything else. Having to spend time alone for hours on end can be great for an introvert, until it isn’t. Having to wrestle with wondering if you can pull this off, with a constant sense of inadequacy, with having people look at you like you are a freak for spending your time writing, or worse, telling you how lucky you are, and how if they had the time, they too could have written a book. People assuming that somehow you are lazy for choosing to pursue your love of the written word, or envious of how easily it comes to you, when at least in my case, I work pretty hard at each book, all the while constantly battling the impostor syndrome. Having said that, I wanted to be a writer since I first walked into a bookstore and imagined my books on its shelves, and whether I do it part-time or full-time, I never want to give it up.

Please tell us about your current release.

My current release is a book on study skills and learning titled Anyone Can Get An A+: How To Beat Procrastination, Reduce Stress and Improve Your Grades. It is a conversational, down-to-earth guide for high school and college students on how to maximize their learning and get the grades they want. At the same time, since the advice in the book is based on extensive reading on cutting-edge research on neuroscience and psychology, I believe that it is equally applicable to adults going back to school, parents trying to homeschool their children and anyone looking to learn new skills or languages on the side.

What inspired you to write this book?

I wrote this book because I wanted to share the lessons I learnt from my own experiences as well as my research into the optimum ways to learn, and I realized that many students use sub-optimal methods to study and then blame themselves or think they are lacking in intelligence when they are unable to improve their grades in school. This is a serious issue, because many young people are resorting to extreme measures when unable to cope with the pressures of schoolwork and the need to get increasingly higher grades amidst tougher competition. My goal was to help students to deal with these pressures by providing advice that they could follow to not only help them with their assignments and test scores, but enable students to actually learn deeper and enjoy their schoolwork more, with less stress.

What kind of research did you do for this book?

I have been researching this topic for many years, because it was a particular interest of mine. Specifically, in the year or so before I wrote the book, I read books and numerous articles on study skills written by successful students and teachers, as well as research on how the brain works, how it learns and retains information and how we learn new skills. I also read a lot on psychology, on increasing productivity and time-management, and even on the effect of lifestyle factors such as nutrition on improved concentration and memory. I learnt many interesting things while researching this book, including exactly what happens in our brain when we learn something new, and how to transform something that we want to apply and use into a skill that we can tap into at will.

Have you started your next project? If so, can you share a little bit about your next book?

I am about halfway through my next project. In keeping with the theme of writing about college and studying, it is a book of (hopefully) humorous essays on my time at university in England – basically documenting all the strange and incredible experiences I went through, being a foreign student in UK, navigating the challenges of college life in an alien environment. It’s actually something I thought about writing for a while, and finally decided that I had to either bite the bullet and write it, or decide to bury it in my pile of ideas.

Do you have an all-time favorite book?

This sort of question is very hard to answer, because I have a list of favorite novels that I love almost equally, and like to return to over and over, but the first one that springs to mind is Pride and Prejudice, which in my opinion is one of the most perfect novels ever written. I have very diverse interests when it comes to reading, and the close runner’s up would be the Harry Potter series, anything by Agatha Christie, the plays of Oscar Wilde, the Anne of Green Gables series and A Suitable Boy by Vikram Seth. I could read any one of these books, and be completed cheered up, as well as transported to the time I first read them, in awe of characters and stories that are completely captivating in their own way.

If you could jump in to any book, and live in that world, which would it be?

I always felt like I was living in the wrong time, that I would be far more suited to a different century. I would love to live in the world of Elizabeth and Mr. Darcy, attending balls and discussing one’s neighbors. Failing that, like children everywhere, I would love to be a student at Hogwarts, and learn spells, befriend magical creatures and fight dark forces.

What book are you reading right now?

I am reading Milan Kundera’s The Unbearable Lightness of Being. I have never read any of his books before, but I am loving this one so much, I can’t wait to read some of his others. I am also re-reading Gerald Durrell’s My Family and Other Animals, which I had read as a child. I bought a copy for myself a few months ago, and have been saving it – sometimes half the fun of reading a good book is the anticipation. I am also dipping into Marian Keyes’ collection of humorous essays, Under the Duvet, for inspiration – she is also one of my favorite authors.

If you could meet two authors, who would you pick and why?

I would pick Oscar Wilde and Jane Austen – I imagine both would be scintillating conversationalists – Wilde with a stream of witticisms, and Austen’s biting sarcasm and social commentary. Although I am not sure that I would like to have them in the same room, there might be verbal fireworks!

Book Blurb

Study Book 1.12Do you wish you could get better grades? Do you struggle with certain subjects and believe that maybe you’re not cut out for them? Do you want to spend less time studying and still get good grades? Maybe you think that some subjects are just not for you. Maybe you don’t like to study, because you secretly believe that you just don’t have what it takes, so why bother? Maybe you are a parent, worrying about your child’s grades, worrying whether they will be able to qualify for the opportunities you want for them. Studying for tests and exams can be stressful, not just for students, but also for teachers and parents. Grades in school exams and standardized tests can seem to determine your entire future, and yet many students are not able to get the grades they think they need to succeed.

Anyone Can Get An A+ is a conversational, down-to-earth guide for high school and college students on how to maximize their learning and get the grades they want. This book draws on research from the fields of psychology and neuroscience, and gives students practical advice that they can implement right away, to overcome procrastination, make the most of their study time and improve their grades significantly.

The book includes sections on how the right nutrition and diet can aid learning, how to organize your time and study schedule, how to keep track of all your deadlines and school-related paperwork, and how to overcome procrastination to complete your schoolwork on time. The author also discusses how students can incorporate the latest research on education and learning into their everyday study habits.

Anyone Can Get An A+ contains 39 tips on various aspects of studying and preparing for exams. In this book, you will learn:
• How best to prepare for exams
• What is the top mistake most students make when doing exam preparation and how to avoid it
• How to overcome procrastination and use your study time wisely
• How to break down larger assignments into smaller chunks
• How to write a paper
• How to use small segments of time effectively
• How to get help to understand difficult material

This book includes techniques that work for both high school and college students. Although some of the examples used may resonate more easily with college students, it is never too early to start good study habits, and many of the tips translate equally to high school and college. The author herself learnt many of these techniques while preparing for board exams in high school.

About the Author 

Geetanjali MukherjeeGeetanjali Mukherjee is the author of six non-fiction books, three of which are written for students. She has a background in law and public policy, with a keen interest in human rights and international relations. She has lived in four countries on three continents, can cook dishes from around the world, and loves to binge watch TV crime and medical dramas. Geetanjali’s latest book, Anyone Can Get An A+ is a guide for students struggling with the pressures of schoolwork, giving practical tips gleaned from the latest research in psychology, neuroscience and cognitive thinking.

You can find out more about Geetanjali on her blog or by following her on Twitter and Facebook.

You can purchase Anyone Can Get An A+ on Amazon. Remember it is on sale for 99 cents from today thru Feb. 19th.



Cover Reveal as a Marketing Tool

So you have written a book and are in the process of editing it. In just a few months, it will be out there for the world to buy. But before you publish your book, you will want to create a buzz about your upcoming release. That is where a cover reveal comes into play.

Blank Book CoverA cover reveal is exactly what the name implies. It is simply letting readers see the cover of your new book BEFORE the book is published. It is a great way to promote interest in the book and remind your readers that something new is coming.

Great covers spark interest in your work. That is why there are so many posts about creating a professional, eye-catching book cover. The cover is the first thing readers see and often where they decide if your book is worth their time to even read the book description.

So in a cover reveal, you are hoping to build anticipation. You want to make the reader curious about the story. And hopefully make them eager to buy it when it comes out or is available for pre-order.

There are many websites that will help you set up a cover reveal by scheduling other bloggers to post your new cover, blurb and bio on their sites. Most promos range from about $40-$60.

Of course, you can do the work yourself by contacting bloggers you know or posting on message boards looking for bloggers to host you. Only you can decide if the price of paying someone else to do it – someone with possibly good connections – is worth it.

HeirAlexandria_ebookcoverI have only done one Cover Reveal. It was for my last novel, The Heir to Alexandria. I only posted the reveal on my own blog, but I do belong to a great group of Tribber members who tweeted out notices about the reveal.

Remember, readers have to see your book many times before they buy it. A cover reveal gives you an early start of getting in front of potential readers and creating hype. Even if you don’t have a publication date, you can do a reveal.

Now whether my own reveal built in any anticipation, I don’t know. But there is no such thing as too much promotion so it was worth it, and I will do it again with my next book.