So you have written an awesome story, edited it until it shines and formatted it for publication as an e-book. The cover has been designed and the engaging book blurb has been written. You are ready to release your book to the world. So what do you do now? How do you let everyone know about your masterpiece?
This is where planning your e-book launch comes in to play. How much you plan can depend on your own style as well as your time constraints or even how large of a fan base you have.
Many publishing houses plan their book launches months in advance. I haven’t done that with my books. My first two books were released within months of each other because they were already written when I decided to self-publish. So besides my short story, the only book I have released with any sort of real planning was the third book in my trilogy. I published it a few weeks after it was completed with only a little planning.
Soon I will be releasing my next book – The Heir to Alexandria – which I am still editing. So now is the time to plan out my e-book launch. I am hoping to release it mid-January. I have yet to pick an actual date since I am still in the editing process and don’t know how that will go with the holidays upon us.
Here are some things you can do to prepare for an e-book launch. You don’t necessarily need to do all of them. But select those that interest you and plan for them. The more planning you do in advance, the better reception your book will have when released.
Promote on your blog – Announce your release date, reveal your cover or even just write about your upcoming release. All of these can help build anticipation of your new book.
Plan a cover reveal – Some authors go beyond revealing their cover on their own blog. They build anticipation by revealing the new cover on other blogs as well. Several book promoters offer cover reveal packages. For some thoughts on whether a cover reveal is worth it, check out this blog.
Set up a New Release Blog Tour – As soon as you have your release date, start lining up appearances on other blogs. Again, you can hire a company to schedule these for you or do it yourself. The goal is to spread the word of your book release by appearing on as many blogs as possible on the week of your release.
Giveaways – This can be used in addition to a new release book tour. You can raffle off a copy or several copies of your book.
E-mail subscriber list/Press release – If you have developed a list of blog followers or fans, you can e-mail them about your new release, perhaps offering them a discounted price. Keep this exclusive to those people. In addition to your e-mail list, you can also write a press release to submit to various new organizations.
Reviews – If you can, try and get some early copies out to reviewers. These really should be done at least 6 weeks before your release – sooner if possible so reviewers have adequate time. Ask for a short review on Amazon or Goodreads and for them to post it on their own blog/website.
Promote on Twitter, Facebook & other websites – You can start building excitement by Tweeting about your upcoming book or perhaps post a few excerpts on your own site or Facebook. There are many other sites that list new releases. This website lists 16 sites though I have not checked them all out.
The main thing is that you need to do SOMETHING. You can’t hope to publish a book with no fanfare and expect it to hit the charts. (Well, you certainly can hope or plan to do that but I think you will be very disappointed.) There are hundreds of books published each day. You need to connect yours to the readers out there who will love your book. And the time to start doing that is BEFORE it is published.