As an author, there are numerous sites and resources out there but one that definitely should not be ignored is Amazon’s Author Central. (Amazon after all is the largest e-book retailer out there.)
Once you log in, you will see the Welcome screen that invites you to update your author page. This is more than just listing your author bio (which of course should be on the page). You can add photos, blog feeds, videos and even includes your latest Tweets or Facebook posts.
***If you are an author, you NEED to have an Amazon Author page. Readers want to be able to find information about you, plus it easily links them to your other books. They need a way to connect with you and this is one of the easiest places to list all your links, news and events. (I am always amazed at how many authors, and not just newbie authors either, that don’t have an Amazon Author page. It is free, so there is NO excuse not to have one.)
Now back to my information on Amazon Author Central…Once you have logged in…
Click to view your list of books to ensure that Amazon is showing all the books you have written. If any books are missing, simply click the “Add more books” button, which will bring up a search screen for you to locate your other books.
Clicking on any book in your book list will bring up details about that book. Here you can edit the product description, add snippets from professional reviews, add notes from the author, inside flap or back cover information as well as your author bio. Whatever is entered in these sections will appear on this book’s Amazon page.
If you flip to the Book Extras tab (remember we are still looking at just one of your published books), you will see a list of extras you can add by visiting shelfari.com. Shelfari is a community of authors, Amazon customers and Selfari users. On the site, you can include series information, character descriptions, and memorable quotes. If information is added, readers can see a link for Book Extras on their Kindle or Kindle app. (Doesn’t work on Kindle for your PC though.)
OK, back to the home page of Author Central real quick. You can also find Author Central news here as well as links to Kindle Direct Publishing, CreateSpace, Audiobook Creation Exchange and other areas that might interest you.
At the top of the page, in the blue bar, you will see Sales Info. Clicking on this brings up a new screen where you can select to view information on all your books or just one select title. Clicking on “Rank over time” will let you see mini charts of your books’ sales history, their current rank, and how much they have moved today. This is updated hourly.
By clicking on any title, you can see that books detailed information. You can see the sales information for the past two weeks, one month, six months, one year, two year or all time. This information can help you evaluate how well any marketing endeavors have fared.
The Rank section shows your author rank on Amazon. You can do it for All books or break it down by the genre you are listed under. Again, you can select the period of time to view.
The last tab is Customer Reviews. Here you can see each review on Amazon about your books.
Author Central gives you a wealth of information and best of all it is free. There is no reason any author out there is not using this tool – if for nothing else then use it for your Amazon Author page. Just remember you need to keep it up to date.