Every author should have either a website or a blog to promote themselves. (Check out – Author website or blog: Do you need one, both or neither?)
Here are some tips for those of you who choose to set up an author website.
- Don’t put a blog on your website if you are never (or rarely) going to update it. If you want to blog about something other than the books that you have written or are working on, you might consider setting up a separate blog.
- Make it easy to buy your book. Readers should not have to hunt around your website to find out what books you have written or how to purchase them. If you don’t have a shopping cart/purchase program on your site, be sure to provide direct buy links to your books at other internet retailers.
- Make sure to name the site after your author name and not your book or series. This way you can focus on a site that incorporates all your books in one location.
- Make sure you incorporate social media buttons (widgets) so readers can find you on Facebook, Instagram, Pinterest, Twitter, Goodreads and any other group you are involved in.
- Don’t talk too much about yourself. Yes, this is a site to promote yourself but as with an author bio, keep information about yourself brief and relevant to what type of book you write. A few interesting facts about yourself are fine but paragraph after paragraph about yourself and every award you won is too much.
- Make sure you have a place for readers to submit questions or comments. You do after all want to connect with your readers.
- Do not use too many images – simple is better. A lot of images will increase load time. But then again you don’t want to go overboard with text. You want to find a balance.
- Make sure you update your site! And this means not just with your information and latest book but to occasionally change the layout or design colors/style.
Your main goal with an author website is to provide information to not just fans but potential readers. Make it exciting, interesting and some place that will want to visit again.