It has been a crazy week and I have been behind in writing posts for my blog. So today I thought I would review some marketing strategies that I have written about in the past and how successful they have been for me. The first few sentences of each prior blog is listed below along with a link to that article in case you want to go back and read my original thoughts.
I created a book trailer for my novel, Summoned, last spring. I have it on my website, my Independent Author’s page and my Amazon author’s page. And while it was fun to create (and I did it myself for only $25), I am not sure it has actually sold me any books.
A book trailer is used to whet your audience’s appetite. Now I don’t know if it is the best marketing tool to help sell your book but I decided to put one together for Summoned, the first book in my trilogy. Read more…
Last summer I did a virtual book tour for Summoned. It was a 20-stop tour put together by Goddess Fish Promotions. They were well organized and put together a pretty good tour at a reasonable price. It was a lot of work and I did receive a lot of exposure but I did not see any increase in sales that I could directly tie to my tour.
A popular way to promote your book is to do a book tour. But with limited time and money, many authors opt to forgo touring to physical locations and choose a virtual tour. Read more…
Starting a Blog
I started my blog in August of 2012. I really enjoy writing posts for it. I cover parenting issues on Mondays, publishing/marketing issues on Tuesday and writing tips on Thursday. I have a quote of the week every Wednesday and end the week with my Friday Featured Author spot. I definitely think I have reached more potential readers with my blog though again, it is hard to say if any books have been sold solely because of this blog. Either way, I would highly recommend a blog.
One of the keys to selling your novel is to get your name before the masses. The more you participate on social media sites such as Facebook and Twitter the more people will begin to know you and in turn know about your books. Rather than tweeting out about your book, you can use your blog as a way to gain an online presence and build your audience. Read more…
I think every author should have a Facebook page though this is again, one marketing tool that I am unsure how effective it is. But is a great way to keep up to date with your current readers and of course could provide interesting information for any potential readers who find your page.
Facebook is a great way to keep readers up to date with your author news. So if you don’t have a Facebook page to promote yourself and your books you should definitely set one up. Read more…
I’ve been using Twitter ever since I became a self-published author. I think you have to experiment with what works on Twitter and what you are comfortable with tweeting. I know many authors don’t do self-promotional tweets but I have sold books – or given them away – based on tweets I do send out each week so I think this is definitely a viable marketing technique.
Twitter can be a good marketing tool, and I have wanted to write about it for some time. But there are already countless websites that explain the basics and just as many from other authors explaining the dos and don’ts of using Twitter to promote your book.
And it is here that I falter. So many authors, myself included, are doing exactly what these authors say not to do. So let’s address some of these issues. Read more…
Joining Author Groups
The first group I joined as a self-published author was the Independent Author’s Network. This group has been amazing in tweeting about my author page and my books. I later joined another group where I receive advice and thoughts about self-promotion and the indie market. Both groups have been wonderful and I would advise any author – new or established – to join such groups, not as a marketing technique necessarily but just for the support.
Becoming a self-published author doesn’t mean you have to navigate the self-publishing world alone. One of the best things I have found is all the wonderful support from other indie authors. Read more…
I left this one for last because in the self-publishing world this seems to be an issue that divides authors. Some see this as a viable marketing tool while others have no clue while authors would want to give their hard work away for free. I have offered both my novel, Summoned (the first in my trilogy) and my short story, The Search, for free. While some of my free promotions have not resulted in many downloads, I did have a favorable time with The Search using KDP Select and did see quite a few sales of my other novels as a result. So I think if done right, a free book offer can improve your sales. In fact, I now have The Search offered free at all times. (Still trying to get Amazon to match the price of the other e-book retailers so it is still listed at 99 cents there.)
You don’t have to look far to find books offered for free on the internet. But should you offer your novel that you worked so hard to produce for nothing?
That concludes all of the book marketing techniques that I have already blogged about. As you can see, some have been more successful than others. So what have you found works best?