Facebook is a great way to keep readers up to date with your author news. So if you don’t have a Facebook page to promote yourself and your books you should definitely set one up.
Now while you can allow your readers access through your personal profile (by offering them a subscription rather than accepting them as “friends”), I like having a Facebook page instead.
A Facebook page is a public page that anyone can see even if they don’t have a Facebook account. Those with a Facebook account can “like” the page, and then they will receive updates from your page in their News Feed.
The main reason I like the page over having them subscribe to my personal profile is that I like to keep my friends and family separate from fans. I don’t want fans to read all my personal posts about the kids or family life (though honestly, I post very rarely on Facebook in either account). Basically, I consider friends/families and fans as two different audiences which I don’t care to mix.
Creating a page really allows you maintain separate presences. It will allow you to avoid spamming your friends with all of your book stuff or your blog. It is helpful to have a place that’s just your book/writing/blog stuff and then you can save your personal posts for your personal profile.
Of course, the main benefit of having fans subscribe to your profile is that you have only one presence to maintain on Facebook rather than both a profile and a page.
Now, in my opinion, when you decide to set up a page, you should make it an author page rather than a page devoted to one of your books. You are building your brand, and that is what you should focus on. Maintaining Facebook pages for each book will become cumbersome with each additional book published (and we are assuming you plan to publish multiple books).
Fans and readers really need one place to go. Basically, if you have people who like your author page and others who like your book page, you are splitting your audience. If you post updates to the people following your author page, you might miss those following your book page. If you post on both, you could annoy anyone who follows both with duplicate or too many posts.
To set up a Facebook page, you must have a personal profile first. After you have a personal profile, go here to set up your page. Click on “Artist, Band, Public Figure,” choose author and follow the instructions.
Once you have your page up, you will need to let everyone else know about it. Go ahead and mention it on your blog, website and Twitter. Encourage readers to “like” the page. Then start sharing your author and book news. You can announce book releases, link to reviews of your books, let readers know about sales or updates on your current work in progress.
The key here is post on your page regularly. Keep your posts interesting and preferably one that can provoke responses. (I am bad at this last one.) And remember that every post should not be about trying to sell your books. Feel free to check out my Facebook page and “like” it.